12 Best NPS Survey Template Resources for 2025

The Net Promoter Score (NPS) is a direct line to your customers' loyalty and a powerful predictor of future growth. For SaaS teams, understanding user sentiment is critical for reducing churn and building a product that customers love. But a successful NPS program starts with the right foundation: a well-structured survey. A generic approach won't cut it. You need a targeted, effective NPS survey template that encourages responses and delivers clear, actionable insights.

This guide moves beyond basic lists to provide a curated collection of the 12 best NPS survey template resources. We analyze each one, not just for its features, but for its practical application within a SaaS environment. We’ll cover implementation tips, potential limitations, and specific use cases to help you choose the perfect starting point. You'll find direct links and screenshots for platforms like SurveyMonkey, Typeform, and Jotform, among others.

To truly measure the impact of your NPS surveys and turn feedback into actionable insights, understanding other key SaaS KPIs and growth-driving metrics is essential. This resource will help you select the right template to capture the data you need to turn customer feedback into your most valuable growth asset.

1. SurveyMonkey

SurveyMonkey is a giant in the online survey space, and its NPS survey template is a robust, well-vetted starting point for any SaaS team. It provides a certified, ready-to-use question set that ensures you're measuring the Net Promoter Score correctly from the outset. This makes it an excellent choice for teams new to NPS who need a reliable and straightforward implementation.

The platform excels with its user-friendly interface, allowing for quick deployment. For SaaS product teams, the real power lies in the analytics backend. The tool automatically categorizes respondents into Promoters, Passives, and Detractors, offering clear visual reports that simplify data interpretation. You can also benchmark your score against industry averages, providing crucial competitive context. For more detailed insights on leveraging the platform, you can learn more about SurveyMonkey surveys and their capabilities.

Key Details & Use Case

• Best For: Teams needing a quick, reliable, and "by-the-book" NPS deployment with strong initial analytics.
• Standout Feature: The "NPS Certified" template and built-in industry benchmarks.
• Pricing: A free plan exists with significant limitations (e.g., number of responses). Paid plans unlock advanced logic, customization, and reporting features.
• Pros: Highly trusted brand, easy to use, powerful reporting on paid tiers.
• Cons: The free version is quite restrictive; full customization requires a subscription.

2. Qualtrics

Qualtrics positions itself as an enterprise-grade experience management platform, and its free NPS survey template reflects this focus on deep, actionable insights. While it offers a standard NPS question, its true value is revealed in its capacity for advanced customization and sophisticated analysis, making it a powerhouse for large SaaS organizations that need more than just a basic score. The platform is designed to connect customer feedback with operational data for a holistic view of loyalty drivers.

For SaaS teams with dedicated analytics resources, Qualtrics excels. It provides real-time dashboards and robust reporting tools that allow for deep dives into feedback trends. The ability to integrate directly with CRM systems like Salesforce means NPS data can be tied to specific customer accounts, enabling targeted follow-up actions by customer success or sales teams. This makes the Qualtrics NPS survey template a strategic tool for driving retention and expansion within large customer bases.

Key Details & Use Case

• Best For: Large enterprises and SaaS companies needing a highly customizable, data-rich NPS program integrated with their CRM.
• Standout Feature: Advanced analytics capabilities and deep integration potential with other business systems.
• Pricing: A free version is available for the basic template. Enterprise-level features and integrations require custom pricing, which can be substantial.
• Pros: Extremely powerful and customizable, comprehensive analytics, suitable for complex organizational needs.
• Cons: Has a steeper learning curve than simpler tools; pricing can be prohibitive for smaller businesses.

3. Jotform

Jotform excels in making form creation accessible, and its NPS survey template is a prime example of this philosophy. It provides a simple, highly customizable template that can be deployed rapidly using an intuitive drag-and-drop builder. This makes it a fantastic option for SaaS teams, particularly no-code or low-code agencies, that need to get a functional, mobile-friendly survey live without any engineering overhead.

The platform’s strength is its seamless integration ecosystem, allowing you to connect survey data to hundreds of other applications like CRMs and marketing automation tools. For users interested in connecting their survey data with broader analytics, it's worth exploring external platforms like Cometly that offer Jotform integration capabilities. While the built-in analytics are more basic compared to specialized survey tools, the ease of setup and extensive connectivity make Jotform a powerful and flexible choice for capturing initial customer feedback.

Key Details & Use Case

• Best For: Teams needing a fast, code-free way to deploy a customizable NPS survey and connect it to other business tools.
• Standout Feature: The incredibly user-friendly drag-and-drop form builder and a vast library of integrations.
• Pricing: A generous free plan is available with Jotform branding and limits on submissions. Paid plans remove branding and increase limits.
• Pros: Extremely easy to use, no coding required, excellent integration options, and a solid free tier.
• Cons: Analytics and reporting are less advanced than dedicated survey platforms; some key integrations require a paid plan.

4. SurveyPluto

SurveyPluto distinguishes itself by offering a completely free and accessible NPS survey template with no sign-up barrier for basic use. It is engineered for speed and simplicity, making it the perfect tool for startups, small businesses, or individual product managers who need to gather NPS data quickly without committing to a platform. The focus is purely on getting a functional survey out the door with minimal friction.

The platform provides a pre-designed, no-frills template that gets the job done. While it lacks the advanced analytics and customization of larger competitors, its strength lies in its immediacy. For teams needing a quick pulse check or validating the concept of NPS measurement before investing in a more complex tool, SurveyPluto offers an invaluable, zero-cost entry point. For more options like this, you can explore other free customer survey templates.

Key Details & Use Case

• Best For: Startups, small teams, or anyone needing a rapid, no-cost NPS survey without registration.
• Standout Feature: The ability to create and deploy an NPS survey completely free and without needing an account.
• Pricing: Free for basic survey creation and response collection.
• Pros: Entirely free to use, incredibly straightforward, no sign-up required for core features.
• Cons: Very limited customization options, analytics are basic and may not be sufficient for in-depth analysis.

5. SurveyMars

SurveyMars provides a no-frills, straightforward approach to customer feedback, offering a free NPS survey template that prioritizes simplicity and speed. For early-stage startups or small teams just beginning to explore customer loyalty metrics, this platform removes the barrier to entry with its accessible, ready-to-use format. The emphasis is on getting a basic survey launched quickly without the complexity of advanced analytics or integrations.

The platform's strength lies in its clean and intuitive interface, ensuring that even users with no prior survey software experience can deploy a survey in minutes. While it lacks the sophisticated reporting and deep analysis of larger competitors, its basic reporting is sufficient for a quick pulse check on customer sentiment. This makes it an ideal choice for one-off projects, small-scale feedback collection, or for teams who need a simple tool without a financial commitment.

Key Details & Use Case

• Best For: Small-scale projects, startups, or teams needing a fast, free, and simple NPS survey without advanced features.
• Standout Feature: Completely free access to a functional NPS survey template with a user-friendly design.
• Pricing: The platform and its templates are offered for free.
• Pros: Zero cost, extremely easy setup process, great for quick or small-scale surveys.
• Cons: Lacks advanced analytics, segmentation, and customization; not suitable for in-depth or large-scale NPS programs.

6. SafetyCulture

SafetyCulture offers a unique, operationally-focused approach to customer feedback by integrating its nps survey template directly into its mobile-first platform, iAuditor. While primarily known for safety checklists and operational inspections, this tool allows teams to capture customer sentiment in real-world scenarios, such as immediately after a service call or during an on-site visit. This makes it ideal for SaaS companies with a significant field service or hands-on implementation component.

The platform's strength lies in connecting NPS data directly to operational actions. A low score can automatically trigger a corrective action or a follow-up task within the SafetyCulture ecosystem, closing the feedback loop instantly. This moves the NPS from a purely analytical metric to a tangible operational improvement driver, a powerful combination for businesses aiming to enhance service quality on the ground. The free templates are a great starting point, available through their Public Library.

Key Details & Use Case

• Best For: SaaS businesses with field teams or on-site operations that need to capture immediate customer feedback.
• Standout Feature: The ability to embed an NPS survey within broader operational checklists and trigger immediate actions based on scores.
• Pricing: Free access to the NPS template via the Public Library. Full platform features require a paid subscription.
• Pros: Excellent for mobile and field use, integrates feedback with actionable tasks, and offers free templates.
• Cons: The platform is not a traditional survey tool, which may feel unconventional for marketing or product teams; primarily useful for existing iAuditor users.

7. AskNicely

AskNicely is a platform singularly focused on the Net Promoter Score, positioning itself as an expert-led tool for customer experience management. It offers a specialized nps survey template designed for real-time feedback collection, making it ideal for SaaS teams who want to integrate customer sentiment directly into their daily operations and act on it immediately.

The platform’s core strength is its ability to trigger automated follow-up actions based on customer responses. For instance, a detractor can automatically be flagged for a follow-up from a customer success manager, while a promoter can be asked for a review or testimonial. This operational focus, combined with deep CRM integrations (like Salesforce and HubSpot), transforms NPS from a passive metric into an actionable, real-time system for improving customer relationships and driving growth.

Key Details & Use Case

• Best For: Customer-centric SaaS companies that want to embed real-time NPS feedback directly into their operational workflows.
• Standout Feature: Automated, rule-based follow-up actions and deep integration with major CRM platforms.
• Pricing: Pricing is not publicly listed and requires a custom quote, suggesting a focus on mid-market to enterprise clients.
• Pros: Its exclusive focus on NPS ensures deep expertise, provides highly actionable insights, and excels at operationalizing feedback.
• Cons: The lack of transparent pricing can be a barrier for smaller teams; it may require significant setup to integrate with existing systems.

8. SuperSurvey

SuperSurvey offers a refreshingly simple approach, providing a free NPS survey template designed for speed and ease of use. It's an excellent option for early-stage startups or small teams that need to gather initial customer feedback without the complexity or cost of a heavyweight platform. The platform prioritizes a straightforward, no-frills user experience, allowing users to create and deploy a survey in minutes.

While it lacks the deep analytical power of enterprise-grade tools, its value lies in its accessibility. The pre-built template is functional and can be lightly customized to match basic branding needs. For SaaS teams just beginning their customer feedback journey, SuperSurvey provides a frictionless way to implement a foundational NPS survey template and start collecting data immediately. The basic reporting is sufficient for an initial overview of Promoters, Passives, and Detractors.

Key Details & Use Case

• Best For: Small teams, startups, or individuals needing a completely free and fast way to run a basic NPS survey.
• Standout Feature: Its completely free offering and exceptionally simple, intuitive interface.
• Pricing: Free to use, with no complex pricing tiers for its NPS functionality.
• Pros: Entirely free, very user-friendly, incredibly quick setup and deployment process.
• Cons: Limited advanced features, reporting is basic, not suitable for large-scale or complex survey campaigns.

9. Typeform

Typeform transforms the standard NPS survey into an engaging, conversational experience. Instead of a static form, it presents one question at a time, creating a more interactive and human-like flow that can significantly boost completion rates. This approach makes its NPS survey template ideal for SaaS companies looking to capture feedback without causing user friction, especially on mobile devices where its design excels.

The platform makes it simple to customize the visual design to match your brand, strengthening the user experience. For SaaS teams, the key advantage is turning a routine feedback request into a positive brand interaction. The one-question-at-a-time format encourages more thoughtful responses to the open-ended follow-up questions, providing richer qualitative data. You can find more details by reading about Typeform reviews and alternatives.

Key Details & Use Case

• Best For: Brands wanting to maximize engagement and present their surveys in a modern, conversational format.
• Standout Feature: Its beautiful, interactive "one question at a time" interface that feels more like a chat than a form.
• Pricing: A free plan allows for limited responses and features. Paid plans are necessary for logic jumps, unlimited questions, and advanced integrations.
• Pros: High engagement rates due to its unique design, highly customizable, excellent mobile experience.
• Cons: The free tier is quite limited for business use; the unconventional format might not be suitable for all audiences.

10. Zoho Survey

For SaaS teams already embedded in the Zoho ecosystem, Zoho Survey presents a compelling and highly integrated solution. Its core strength lies in its ability to connect NPS data directly with customer profiles in Zoho CRM. This creates a powerful feedback loop where customer sentiment can be viewed alongside their entire history, support tickets, and sales interactions, offering a holistic view of customer health.

The platform provides a solid, customizable NPS survey template that is easy to deploy and manage through a clean, user-friendly interface. While it's a strong standalone tool, its true value is unlocked when used with other Zoho products. Automations can be created to trigger surveys after specific events in Zoho CRM, like a closed support ticket or a new subscription, making it an efficient tool for gathering timely feedback without manual effort.

Key Details & Use Case

• Best For: SaaS teams heavily invested in the Zoho ecosystem (especially Zoho CRM).
• Standout Feature: Deep, native integration with Zoho CRM and other Zoho applications, enabling a 360-degree customer view.
• Pricing: A free plan is available but has response and question limits. Paid plans are affordably priced and unlock advanced features and unlimited responses.
• Pros: Seamless integration with Zoho products, affordable pricing plans, user-friendly interface.
• Cons: The free version is limited; its maximum potential is realized primarily within the Zoho ecosystem.

11. SurveyGizmo (Alchemer)

SurveyGizmo, now rebranded as Alchemer, positions itself as a powerful feedback platform for businesses with complex survey requirements. Its NPS survey template is not just a starting point but a gateway to a highly flexible and powerful data collection engine. This makes it ideal for mature SaaS teams that need to go beyond basic NPS tracking and integrate feedback deeply into their operational workflows.

The platform's strength lies in its extensive customization and integration capabilities. While it offers a standard NPS question format, you can tailor every aspect of the survey's logic, design, and flow. For product teams dealing with multifaceted user journeys, Alchemer allows for the creation of sophisticated survey paths and triggers. The advanced analytics suite enables deep dives into the data, correlating NPS with other business metrics captured through its integrations with tools like Salesforce and Tableau.

Key Details & Use Case

• Best For: Enterprise-level SaaS companies or teams with complex feedback needs requiring advanced logic and deep CRM/BI tool integration.
• Standout Feature: Extreme survey customization and powerful workflow automation and integration options.
• Pricing: Alchemer is a premium tool with pricing that reflects its advanced feature set. It is generally more expensive than simpler survey tools, with plans tiered by features and response volume.
• Pros: Highly flexible and scalable, offers comprehensive data analysis capabilities, and provides strong customer support.
• Cons: The platform can have a steeper learning curve; higher pricing makes it less accessible for smaller teams.

12. Google Forms

Google Forms offers a completely free and accessible entry point for creating a basic NPS survey template. Its main advantage is its seamless integration with the Google Workspace ecosystem, making it a natural choice for teams already using tools like Google Sheets and Gmail. For early-stage startups or teams with zero budget, it provides a no-frills way to gather essential customer feedback without any financial commitment.

The platform is incredibly straightforward, allowing you to build and share a survey in minutes. While it lacks the sophisticated analytics and branding of dedicated survey tools, the real power for SaaS teams comes from its direct connection to Google Sheets. All responses are automatically populated into a spreadsheet, where you can manually calculate your NPS, segment data, and perform custom analysis. This makes it a practical, if manual, solution for initial data collection efforts.

Key Details & Use Case

• Best For: Startups, small teams, or anyone needing a completely free, no-frills method for basic NPS data collection.
• Standout Feature: 100% free with seamless integration into Google Sheets for flexible, manual data analysis.
• Pricing: Completely free with a Google account. There are no paid tiers or hidden features.
• Pros: No cost whatsoever, extremely easy to use, and instant data export to Google Sheets.
• Cons: Very limited customization, no built-in NPS calculation or reporting, and lacks advanced survey logic.

NPS Survey Template Tools Comparison

ToolCore Features / Customization ✨User Experience / Quality ★★★★☆Value Proposition 💰Target Audience 👥Unique Selling Points 🏆Price Point 💰SurveyMonkeyUser-friendly, advanced analytics, multiple integrations★★★★☆ Robust interface, scalableExtensive templates, strong securityAll business sizesScalable, secure, versatilePaid plans for advancedQualtricsHighly customizable, real-time analytics, CRM integration★★★★★ Enterprise-grade sophisticationDeep insights for enterprisesLarge enterprisesAdvanced analytics, CRM integrationsHigher-priced, premiumJotformDrag-and-drop builder, mobile-friendly, many integrations★★★★☆ Easy setup, no coding neededFree basic plan, quick deploymentSMBs, non-technical usersIntuitive drag & drop, mobile-readyFree + paid tiersSurveyPlutoPre-designed templates, simple UI, basic analytics★★★☆☆ Basic but effectiveCompletely free, no signupSmall businesses, startupsNo signup required, freeFreeSurveyMarsReady NPS templates, simple UI, basic reports★★★☆☆ Basic and quickFree, easy to deploySmall-scale surveysQuick setupFreeSafetyCultureMobile surveys, customizable, operational workflow integration★★★★☆ Field operation focusFree templates, mobile app basisField teams, operational usersIntegrates with SafetyCulture toolsFreeAskNicelyReal-time feedback, CRM integration, automated follow-ups★★★★☆ Specialized NPS focusFocus on actionable customer experienceCX-focused businessesReal-time feedback, automationPricing not clearSuperSurveyPre-built NPS, customizable, basic analytics★★★☆☆ User-friendly and quickFree to useSmall to medium usersSimple & quick setupFreeTypeformInteractive, conversational, customizable★★★★☆ Highly engagingBoosts survey completionMarketing teams, engagement-focusedConversational UI, mobile optimizedFree + paid featuresZoho SurveyCustomizable templates, Zoho CRM integration, advanced reports★★★★☆ User-friendlyAffordable, Zoho ecosystem integrationZoho users, SMBsTight Zoho integration, affordableAffordable plansSurveyGizmo (Alchemer)Highly customizable, advanced analytics, broad integrations★★★★☆ Powerful and complexDeep insights for complex needsEnterprises, data-driven teamsComprehensive analytics, strong supportHigher-pricedGoogle FormsSimple creation, Google Workspace integration★★★☆☆ Basic and intuitiveCompletely freeBasic users, small teamsSeamless Google integrationFree

From Template to Action: Powering Your Growth with Feedback

We've explored a diverse landscape of tools, from the straightforward utility of Google Forms to the enterprise-grade power of Qualtrics. Each platform offers a unique starting point, an NPS survey template designed to capture that crucial customer sentiment score. However, the most successful SaaS teams understand that the template is just the beginning of the conversation, not the end.

The real value of an NPS program isn't found in a static score reported in a monthly meeting. It's unlocked when that feedback becomes a dynamic, actionable driver for your entire business. A score is a data point; a system that acts on that data is a growth engine.

Moving Beyond Data Collection

Choosing the right tool is a critical first step, and your decision should align directly with your team's specific needs and resources.

• For early-stage startups and no-code teams: Platforms like Jotform, Typeform, or Zoho Survey offer an excellent balance of customizability, ease of use, and affordability. They provide the flexibility to get a polished NPS program running quickly without a steep learning curve.
• For established SaaS businesses: Tools like SurveyMonkey, Alchemer (SurveyGizmo), and AskNicely provide more robust analytics, deeper integration capabilities, and features designed for managing feedback at scale. These are ideal when you need to connect NPS data to your CRM or other business systems.
• For enterprise-level or research-focused teams: Qualtrics stands out with its comprehensive experience management capabilities, allowing you to correlate NPS data with operational metrics for a holistic view of business health.

Turning Feedback into a Growth Engine

The ultimate goal is to close the feedback loop. This means not just collecting scores but systematically responding to every segment of your customer base. A Detractor's candid feedback is a gift, offering a clear road map for product improvement and an opportunity to prevent churn. A Promoter’s enthusiasm is a powerful, untapped marketing asset waiting to be channeled into testimonials, case studies, and referrals.

This is where the true power of a dedicated feedback platform becomes evident. Instead of manually sifting through responses, you can build automated workflows. Imagine a system where a Detractor’s low score automatically triggers a support ticket and a personalized outreach email, directly addressing their issue. Actionable insights derived from NPS feedback can be directly applied to implement effective strategies to reduce churn rate and improve customer loyalty.

Ultimately, a well-chosen NPS survey template is your launchpad. By integrating it with an intelligent system that automates responses and analyzes sentiment, you transform a simple survey into your most reliable source of insights for retention, product development, and sustainable growth. The question evolves from "What is our score?" to "How quickly can we act on what our customers are telling us?"

Ready to turn your feedback into an automated growth engine? Surva.ai goes beyond simple templates, helping you automatically analyze responses, trigger personalized actions to prevent churn, and collect testimonials from promoters. See how you can close the feedback loop and drive growth at Surva.ai.