Top Free Customer Satisfaction Survey Templates for 2025

In the fast-paced SaaS world, understanding your customers is non-negotiable. Generic feedback forms often miss the mark, failing to capture the nuanced insights needed to reduce churn and drive growth. The right survey, deployed at the right moment in the user journey, can be a game-changer, transforming passive feedback into an active growth strategy. Simply asking "Are you satisfied?" is no longer sufficient for product teams aiming to build truly user-centric software.

This guide moves beyond the basics. We've compiled and analyzed a comprehensive collection of free customer satisfaction survey templates designed specifically for the challenges modern SaaS teams face. We cut through the noise to show you not just what these templates offer, but how to deploy them for maximum impact. You will find actionable templates for measuring everything from post-onboarding sentiment to post-support-ticket resolution.

Inside, you will find a detailed breakdown of resources from platforms like SurveyMonkey, Typeform, and Jotform. Each entry includes direct download links, screenshots, and clear analysis of its best use case, from gauging feature adoption to identifying at-risk accounts. Our goal is to help you find the perfect free customer satisfaction survey templates to turn raw user feedback into your most valuable product development asset.

1. SurveyMonkey

SurveyMonkey is a giant in the online survey space, and for good reason. Its extensive library of free customer satisfaction survey templates makes it an excellent starting point for SaaS teams looking to gather feedback without a significant initial investment. The templates are expert-certified, covering everything from general satisfaction to post-support interaction and Net Promoter Score (NPS) evaluations. This makes it easy for product or customer success teams to quickly deploy a professional-looking survey.

The platform stands out due to its user-friendly interface and robust, real-time analytics, even on the free plan. While the free version limits the number of questions per survey and responses you can view, it's perfect for targeted, smaller-scale feedback initiatives, like gauging satisfaction after a new feature release.

Key Details & Use Case

• Best For: SaaS teams needing a quick, reliable way to launch standard CSAT surveys with minimal setup.
• Use Case: A customer success team can use the "Customer Service Feedback" template to automatically poll users after a support ticket is closed, piping the feedback directly into their workflow via integrations.
• Limitation: The free plan's primary constraint is the 10-question and 25-response viewable limit per survey, which may not be sufficient for large-scale or in-depth research. Advanced logic and customization also require a paid plan.

Website: SurveyMonkey Customer Satisfaction Templates

2. Typeform

Typeform redefines the survey experience by transforming static forms into engaging, conversational interactions. Its free customer satisfaction survey templates are designed to feel more like a friendly chat, which can significantly boost response rates. For SaaS companies focused on brand experience, Typeform’s one-question-at-a-time flow and visually appealing interface create a premium feel that reflects well on the product. The templates cover a range of feedback needs, from product satisfaction to post-onboarding check-ins.

What makes Typeform a standout choice is its emphasis on user experience. The smooth, mobile-native design ensures surveys are just as easy to complete on a phone as on a desktop. While the free plan is generous with unlimited questions, its response limit makes it best for highly targeted feedback campaigns or for teams just starting to build their voice-of-customer program.

Key Details & Use Case

• Best For: SaaS teams that prioritize user experience and want to maximize engagement with beautifully designed, interactive surveys.
• Use Case: A product marketing team can use a customized "Product Feedback" template to gather qualitative insights on a new feature, embedding the conversational survey directly into an email or in-app notification for a seamless user journey.
• Limitation: The free plan is capped at 10 responses per month, which is very restrictive for any ongoing or large-scale feedback collection. Access to advanced logic, such as branching, and removing Typeform branding requires a paid subscription.

Website: Typeform Satisfaction Survey Templates

3. Jotform

Jotform excels in providing highly customizable and visually appealing free customer satisfaction survey templates. Its core strength lies in its powerful drag-and-drop form builder, which allows SaaS teams to go beyond standard templates and create truly bespoke surveys without writing a single line of code. With over 70 satisfaction survey templates to start from, teams can quickly adapt a pre-built structure to match their brand and specific feedback goals.

The platform's standout feature is its flexibility combined with a generous free tier. Unlike some competitors, Jotform's free plan provides access to most features, including integrations with over 100 apps like Slack, Google Sheets, and various CRMs. This makes it a formidable tool for teams that want to embed detailed, branded surveys directly into their workflows and automate data collection without an immediate financial commitment.

Key Details & Use Case

• Best For: Teams that need deep customization and branding control over their surveys without coding.
• Use Case: A marketing team can use the "Product Satisfaction Survey" template, heavily customize it with company branding and conditional logic, and embed it on a post-purchase thank you page to gather detailed product feedback.
• Limitation: The free plan is limited to 100 monthly submissions and 5 total forms. While sufficient for small-scale projects or low-traffic touchpoints, high-volume feedback channels will quickly require an upgrade.

Website: Jotform Satisfaction Survey Templates

4. Qualtrics

Qualtrics positions itself as a more advanced experience management platform, but its collection of free customer satisfaction survey templates provides a powerful entry point for any SaaS business. These expert-designed templates are built to help teams rigorously evaluate customer satisfaction across various touchpoints, from product usage to service interactions. The real strength lies in how these templates integrate with Qualtrics's sophisticated analytics and workflow automation capabilities, even in the free tier.

The platform stands out by offering more comprehensive data analysis tools than many competitors, allowing teams to not just collect feedback but also to understand the "why" behind it. While the free version has its limits, it provides a scalable foundation for businesses planning to grow their customer experience program. To get the most out of it, teams should adhere to customer survey best practices to ensure data quality.

Key Details & Use Case

• Best For: Growth-stage SaaS companies that need robust analytics and plan to scale their feedback operations.
• Use Case: A product team can deploy a "Product Satisfaction Survey" template post-onboarding to new users. The real-time analytics can then be used to immediately identify friction points in the initial user experience and prioritize fixes.
• Limitation: The free plan is quite generous but locks the most powerful features, like advanced branching logic and comprehensive integrations, behind a subscription. The platform can also have a steeper learning curve for teams completely new to survey tools.

Website: Qualtrics Customer Satisfaction Survey

5. ClickUp

While known primarily as a project management powerhouse, ClickUp also provides a strong collection of free customer satisfaction survey templates through its versatile platform. These templates are integrated directly into its task and document management ecosystem, allowing SaaS teams to not just collect feedback but also immediately turn it into actionable tasks and projects. The templates range from general satisfaction to more specific post-purchase or feature-feedback forms.

ClickUp's unique value proposition is its ability to centralize feedback and action. Instead of exporting data from a separate survey tool, you can create a survey as a ClickUp Form, and each submission automatically generates a task assigned to the right team. This seamless workflow is a major advantage for product and development teams looking to streamline their feedback-to-feature pipeline.

Key Details & Use Case

• Best For: Teams that already use ClickUp for project management or want an all-in-one solution for feedback collection and task execution.
• Use Case: A product team can use a feedback form to collect bug reports or feature requests. Each submission automatically creates a task in their development backlog, complete with all the user's details, for immediate prioritization.
• Limitation: The form-building capabilities, while functional, are not as specialized as dedicated survey tools. The platform itself can have a steep learning curve for those unfamiliar with comprehensive project management software.

Website: ClickUp Customer Satisfaction Survey Templates

6. AidaForm

AidaForm positions itself as a user-friendly and straightforward tool, making it a strong contender for teams prioritizing simplicity and speed. It offers a variety of free customer satisfaction survey templates that are clean, modern, and easily customizable using a drag-and-drop editor. This no-code approach allows anyone, regardless of technical skill, to create and launch a responsive survey in minutes.

The platform's main advantage is its accessibility. While the feature set is more streamlined than some larger competitors, its free plan is quite generous, allowing up to 100 responses per month. This makes it an excellent choice for small SaaS businesses or teams that need a simple feedback mechanism without the complexity or cost of more robust platforms.

Key Details & Use Case

• Best For: No-code teams and small businesses needing a simple, visually appealing survey tool with a generous free plan.
• Use Case: A marketing team could use an AidaForm template to quickly create a post-webinar satisfaction survey, embed it on a landing page, and collect up to 100 responses without paying for a subscription.
• Limitation: The free plan lacks advanced features like logic jumps and has fewer direct integrations compared to market leaders, potentially requiring manual data transfer for deeper analysis.

Website: AidaForm Customer Satisfaction Templates

7. Template.net

Template.net offers a different approach, focusing on downloadable and printable documents rather than a web-based survey platform. Its extensive library of free customer satisfaction survey templates is designed for businesses that need physical copies or prefer to manage surveys in common document formats like Microsoft Word or Google Docs. This makes it a great resource for service-based industries or internal feedback collection where a simple, editable document is more practical.

The platform stands out for its sheer volume and variety of customizable templates that cater to numerous specific industries, from restaurants to real estate. While it lacks the automated analytics and real-time data collection of dedicated survey tools, its value lies in providing a well-structured starting point that teams can quickly adapt for offline use or manual data entry.

Key Details & Use Case

• Best For: Teams that require printable or offline surveys, or those who prefer managing feedback within standard document editors like Word or Google Docs.
• Use Case: A field service SaaS can equip its technicians with a printed customer satisfaction form based on a Template.net template to gather immediate, on-site feedback after a job is completed.
• Limitation: The biggest drawback is the lack of online hosting and automated data analysis. Users must manually distribute the surveys and compile the results. Access to the full range of premium, more polished templates requires a subscription.

Website: Template.net Customer Satisfaction Surveys

8. Help Scout

Help Scout is renowned for its customer service software, and its approach to feedback mirrors this focus. The platform provides a set of free customer satisfaction survey templates primarily through its blog, designed specifically to measure and improve customer service interactions. These aren't interactive templates within a free tool but rather expert-crafted question sets that SaaS teams can copy and implement in their own survey software or email communications.

The value here lies in the quality and specificity of the questions, which are tailored to dig into the nuances of the support experience. While you can't build or send the survey directly from the blog post, these templates provide the perfect blueprint for teams using Help Scout's own platform or another tool to gather targeted feedback after a support conversation.

Key Details & Use Case

• Best For: Customer support teams, especially those already using or considering the Help Scout ecosystem.
• Use Case: A support manager can take the provided post-service survey questions and build them into an automated email sent 24 hours after a support ticket is resolved. This provides actionable insights into agent performance and customer sentiment.
• Limitation: The templates are just text-based guides, not a functional survey builder. Their scope is also narrowly focused on customer service feedback rather than broader product or brand satisfaction.

Website: Help Scout Customer Satisfaction Templates

9. Dialpad

Dialpad, a unified communications platform, offers a valuable collection of free customer satisfaction survey templates designed for teams who manage customer interactions directly. While the platform is known for its AI-powered voice and messaging services, its downloadable resources provide well-structured templates for CSAT, Net Promoter Score (NPS), and Customer Effort Score (CES). This makes it a great resource for support and success teams looking to standardize their feedback collection process without starting from scratch.

The key advantage here is the templates' direct relevance to communication-centric feedback. The questions are crafted to assess the quality of a call or support interaction, making them highly practical. While these are downloadable documents and not an interactive platform on their own, they provide a solid, expert-approved foundation that can be implemented in any survey tool your SaaS already uses.

Key Details & Use Case

• Best For: Customer support teams, especially those already using or considering Dialpad, who need proven question sets for post-interaction surveys.
• Use Case: A support manager can download the CES template, customize a few questions specific to their product, and then build the survey in a tool like Google Forms to automatically send to users after a support call is concluded.
• Limitation: These are static templates (e.g., in a document format), not a dynamic survey-building tool. To get the full, integrated benefit of automated survey deployment and analysis, you need to be a paying Dialpad customer.

Website: Dialpad CSAT Survey Templates

10. Zoho Survey

Zoho Survey is a powerful contender, especially for businesses already invested in the Zoho ecosystem. It offers a solid collection of free customer satisfaction survey templates that are clean, professional, and easily customizable. The platform provides essential templates like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), making it a comprehensive solution for tracking key CX metrics.

Its standout feature is the seamless integration with other Zoho apps like Zoho CRM and Zoho Desk. This allows SaaS teams to automate feedback collection within their existing workflows, enriching customer profiles with valuable satisfaction data. The drag-and-drop editor simplifies customization, allowing teams to tailor questions and branding without needing technical expertise. For tips on maximizing engagement with these surveys, you can find strategies to increase survey response rates here.

Key Details & Use Case

• Best For: Teams using the Zoho suite who need integrated feedback tools.
• Use Case: A support team using Zoho Desk can automatically send a CES survey after resolving a ticket. The score is then logged directly against the customer's record in Zoho CRM, providing a holistic view of the customer relationship.
• Limitation: The free plan is limited to 10 questions and 100 responses per survey, which is more generous than some but can be restrictive for larger-scale campaigns. Advanced features like piping logic and multilingual support are gated behind paid tiers.

Website: Zoho Survey Templates

11. Formstack

Formstack offers a powerful suite of tools centered around a highly customizable drag-and-drop builder, making it a strong contender for teams that prioritize brand consistency and advanced data routing. While it doesn't offer a traditional free plan, its library of free customer satisfaction survey templates is accessible to view and provides an excellent blueprint for what can be built. The platform is designed for businesses that need to go beyond basic feedback collection and integrate survey data deeply into their existing systems.

The platform's key strength lies in its robust customization and integration capabilities. You can tailor every aspect of the survey's appearance and use conditional logic to create dynamic user experiences. The focus is less on providing a free-forever tool and more on offering a comprehensive, scalable data management solution, which starts with a 14-day free trial.

Key Details & Use Case

• Best For: SaaS companies that require deep customization and seamless integration with CRMs or marketing automation platforms.
• Use Case: A marketing team can use a Formstack survey to collect post-demo feedback, automatically routing high satisfaction scores to the sales team in Salesforce for follow-up and low scores to the product team for review.
• Limitation: The biggest hurdle is the lack of a permanent free plan. After the trial, a paid subscription is necessary to continue collecting responses, making it unsuitable for teams with no budget.

Website: Formstack Templates

12. Google Forms

Google Forms is the go-to solution for teams deeply embedded in the Google Workspace ecosystem. It offers a straightforward, completely free way to create free customer satisfaction survey templates from scratch or by using one of its basic templates. Its biggest draw is the seamless, automatic integration with Google Sheets, which turns a simple form into a powerful data collection tool without any complex setup.

The platform excels in its simplicity and accessibility. For SaaS teams needing to quickly deploy a survey and analyze responses collaboratively, Google Forms is unparalleled. You can create a survey, share a link, and see results populate in a spreadsheet in real-time, making it easy for product and success teams to review feedback together. While it lacks the sophisticated analytics of dedicated survey tools, its ease of use makes it a powerful asset for straightforward feedback gathering.

Key Details & Use Case

• Best For: Teams already using Google Workspace who need a no-cost, highly accessible way to collect and analyze customer feedback.
• Use Case: A product marketing team can create a simple post-webinar satisfaction survey, embed it in a follow-up email, and have all responses automatically organized in a shared Google Sheet for immediate review and analysis. You can learn more about different methods for measuring customer satisfaction.
• Limitation: The design customization is very basic, and it lacks advanced survey logic like question branching or scoring. It is not ideal for complex, multi-layered research projects requiring robust analytics.

Website: Google Forms

Free Customer Satisfaction Survey Templates Comparison

From Templates to Action: Supercharge Your Feedback Loop

We've explored a comprehensive landscape of tools, from the versatile powerhouse of Google Forms to the specialized customer communication features within Help Scout and Dialpad. Each platform offers a unique entry point into the world of customer feedback, providing a wealth of free customer satisfaction survey templates that can get your SaaS team started without an initial investment. You have seen how tools like Typeform excel in creating engaging, conversational surveys, while platforms like Jotform and Formstack provide robust customization and integration capabilities.

The core takeaway is that the right template is only the beginning. The true value lies not just in asking the questions, but in how you process, analyze, and act on the answers you receive. For a small startup, a simple Google Form integrated with a spreadsheet might be sufficient. However, as your user base grows, the need for a more sophisticated, automated, and integrated system becomes critical to prevent valuable insights from falling through the cracks.

Making the Right Choice for Your SaaS

Selecting the ideal tool from this list requires a clear understanding of your team's specific needs and technical maturity.

• For rapid deployment and simplicity: Google Forms and AidaForm are excellent choices. They are intuitive, require minimal setup, and integrate easily into existing workflows.
• For enhanced user experience and design: Typeform is the undisputed leader, creating beautiful, one-question-at-a-time surveys that boost completion rates.
• For deep integration and process automation: Consider platforms like Jotform, ClickUp, or Formstack. Their ability to connect with your existing CRM, project management tools, and marketing automation software is a significant advantage for scaling teams.
• For a holistic view of customer communication: If you want to embed surveys directly into your support or sales channels, tools like Help Scout or Dialpad are invaluable, keeping feedback tied to specific customer interactions.

From Data Collection to Strategic Action

Once you've collected feedback using free customer satisfaction survey templates, the next crucial step is to implement effective customer satisfaction measurement strategies to make sense of the data. This means moving beyond simple data collection. It involves establishing a system to analyze trends, segment responses, and, most importantly, close the feedback loop with your users.

Your goal is to transform raw survey responses into a proactive growth engine. This involves identifying at-risk customers before they churn, pinpointing your most loyal advocates for testimonials, and discovering friction points in your product that need immediate attention. While the tools we've discussed are fantastic for gathering data, the real challenge is building the operational muscle to act on it consistently and at scale. This is where a dedicated, AI-powered platform can bridge the gap from insight to action.

Ready to move beyond static templates and build a truly automated feedback system? Surva.ai transforms customer satisfaction data into actionable growth opportunities, helping you prevent churn, gather testimonials, and gain AI-powered insights automatically. See how Surva.ai can help your SaaS close the loop and turn feedback into your most powerful asset.