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AI content optimization

Create content that AI platforms cite and recommend

Generative engine optimization (GEO) starts with knowing which prompts you lose. Surva turns each visibility gap into an article built to answer it, using your brand context, and publishes it to WordPress or Webflow.

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Tracks ChatGPT Perplexity Claude Gemini AI Overviews

What is AI content optimization?

AI content optimization, often called generative engine optimization or GEO, is the practice of creating and structuring content so AI engines such as ChatGPT, Perplexity and Google AI Overviews choose to cite and recommend it.

It builds on SEO fundamentals, with more weight on a clear, direct answer near the top of the page, headings that match the questions people ask, comparisons and steps that are easy to extract, and sources that support each claim. The best topics are the prompts where AI already recommends competitors, because those are proven buyer questions you are currently losing.

How it works

How AI Content Optimization works

  1. Step 1

    Pick a gap

    Start from a prompt where competitors are cited and you are not, or from a topic in your content plan.

  2. Step 2

    Draft with context

    Surva writes the article using your brand, products, audience and the sources AI already cites for the prompt.

  3. Step 3

    Review and publish

    Edit, check the SEO and structure scores, then publish to WordPress or Webflow or schedule it.

What you get

What AI Content Optimization shows you

Plan

A content plan built from real gaps

The content planner suggests topics from your visibility gaps and tracked prompts, so every article targets a question buyers ask AI.

Learn about Search Prompt Tracking
Write

Articles structured to be cited

Drafts use the patterns AI engines tend to cite: a direct answer up front, clear headings, comparison tables, steps and an FAQ. Header images are generated for you.

Publish

Publish and measure

Publish to WordPress or Webflow on demand or on a schedule. Then track whether the new page is cited and whether it brings visits from AI.

Learn about AI Referral Tracking
Included

Everything in AI Content Optimization

Gap-based topics

Topics from prompts you are losing to competitors.

Brand context

Your products, audience and positioning in every draft.

SEO and structure scores

Checks for headings, length, answers and FAQ before you publish.

Images

Generated header images and stock photos for each article.

WordPress and Webflow

One-click or scheduled publishing on Growth and Business.

Autopilot

Approve a plan once; articles are written on your schedule, held for review, then published.

Plans and limits

Starter includes 15 AI-generated articles per month, Growth 30 and Business 60. Auto-scheduling and CMS publishing to WordPress and Webflow are included on Growth and Business. On Starter you can copy or download any article.

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Frequently asked questions

What is GEO content optimization?
Generative engine optimization (GEO) is the practice of creating content that AI engines such as ChatGPT, Perplexity and Google AI Overviews choose to cite and recommend. It builds on SEO with a stronger focus on direct answers, structure and trustworthy sources.

How does Surva decide what to write?
Topics come from your visibility gaps and tracked prompts: questions where AI recommends competitors and not you. You can also add your own topics to the content plan.

Which CMS platforms can Surva publish to?
WordPress and Webflow, on Growth and Business plans. On any plan you can copy or download articles for another CMS.

How many articles are included?
Starter includes 15 AI-generated articles per month, Growth 30 and Business 60.

Will AI-written articles hurt my SEO?
Search engines evaluate helpfulness, not how content was produced. Surva drafts are built around real buyer questions and your brand context, and you review and edit every article before it is published.

Related features

AI Visibility Tracking

Track your brand across ChatGPT, Perplexity, Claude and Gemini
AI Citation Tracking

Get cited by AI. Track every mention.
AI SEO Audit

Crawl your website. Find what AI can't see.

Related guides

From the documentation

See what AI says about your brand.

Run your first prompts on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews in minutes.

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7-day free trial. No credit card required.