Skip to main content
Competitor intelligence

Know what AI says about your competitors

See your share of AI voice against every competitor named in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews answers. Find the prompts they win, the sources behind those wins, and the ads and landing pages they run.

Start free trial Book a demo

7-day free trial. No credit card required.

Tracks ChatGPT Perplexity Claude Gemini AI Overviews

What is AI competitor analysis?

AI competitor analysis compares how often AI assistants recommend your brand against the other brands in your category. It measures share of voice across a set of buyer prompts and engines, and shows the specific prompts and sources where competitors win.

In AI answers, competition is direct: a short list of names, often with reasons attached. Seeing which competitor is named for which prompt, and which pages the engine cites when it names them, turns a vague sense of being outranked into a concrete list of gaps you can close.

How it works

How Competitor Intelligence works

  1. Step 1

    Find every competitor

    Surva detects the brands AI names alongside you, including ones you may not have considered rivals.

  2. Step 2

    Compare share of voice

    See how often each brand is named across your tracked prompts and engines.

  3. Step 3

    Find where they win

    Prompts where a competitor is named and you are not become your priority gaps.

What you get

What Competitor Intelligence shows you

Share of voice

See who AI recommends most

Share of voice shows each brand's share of mentions across your prompts and engines, so you can see who is gaining ground and where.

Learn about AI Visibility Tracking
Gaps

Find the prompts competitors win

Each gap shows the prompt, the competitors named and the sources cited. Open it to see why AI prefers them and draft content that competes.

Learn about AI Content Optimization
Ads and pages

Watch their ads and landing pages

Deep-tracked competitors also get Google Ads monitoring from the Ads Transparency Center and landing page tracking, so you see the messaging they pay to promote.

Included

Everything in Competitor Intelligence

Unlimited competitors

Every brand named in AI answers is tracked automatically.

Share of voice

Mentions by brand across prompts and engines.

Competitor gaps

Prompts where rivals are named and you are not.

Winning sources

The pages AI cites when it recommends a competitor.

Ad tracking

Google Ads creatives for deep-tracked competitors.

Landing pages

The pages and messaging competitors promote.

Plans and limits

Every plan tracks unlimited competitors in AI answers. Deep tracking of ads and mentions covers 5 competitors on Starter, 15 on Growth and 50 on Business.

Compare plans

Frequently asked questions

How does Surva.ai find my competitors?
Surva records every brand named in AI answers to your tracked prompts, so competitors are found automatically. You can also add competitors yourself.

What is AI share of voice?
AI share of voice is each brand's share of mentions across a set of AI answers. If your brand is named in 18 percent of brand mentions across your prompts, your share of voice is 18 percent.

Is there a limit on competitors?
No. Every plan tracks unlimited competitors in AI answers. Deep tracking, which adds ad and mention monitoring, covers 5, 15 or 50 competitors depending on the plan.

Can I see competitor ads?
Yes. Deep-tracked competitors get Google Ads monitoring from the Ads Transparency Center, along with their landing pages.

How do I win prompts a competitor owns?
Open the gap to see the sources AI cites for the competitor, then create or improve content that answers the prompt more completely. Surva can draft that article for you.

Related features

AI Visibility Tracking

Track your brand across ChatGPT, Perplexity, Claude and Gemini
AI Citation Tracking

Get cited by AI. Track every mention.
Search Prompt Tracking

Know which prompts feature your brand

Related guides

From the documentation

See what AI says about your brand.

Run your first prompts on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews in minutes.

Start free trial Book a demo

7-day free trial. No credit card required.