Know which prompts feature your brand
Track the questions buyers ask AI about your category. For every prompt, see whether ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews name you, who they name instead, and how much demand sits behind it.
7-day free trial. No credit card required.
ChatGPT
Perplexity
Claude
Gemini
AI Overviews
What is AI prompt tracking?
AI prompt tracking is the practice of running the questions buyers ask AI assistants on a schedule and recording the answers. Each tracked prompt shows whether your brand is mentioned, where it appears in the answer, and which competitors are named instead.
Prompts are to AI search what keywords are to SEO: the unit you measure and optimize. The difference is that prompts are longer and more conversational, and answers vary by engine, so the same question can recommend you on Perplexity and ignore you on ChatGPT. Tracking a focused set of high-intent prompts tells you where to put your effort.
How Search Prompt Tracking works
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Step 1
Discover prompts
Surva reads your website and category and suggests the prompts buyers are likely to ask. Accept, edit or add your own.
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Step 2
Run them on five engines
Each prompt runs on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews on your plan schedule.
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Step 3
Prioritize
Search volume, trend, competition and your current visibility show which prompts are worth winning first.
What Search Prompt Tracking shows you
Start with the prompts that matter
Prompt discovery uses your site, your category and your competitors to suggest buyer questions, so you do not start from a blank page. You stay in control of what is tracked.
See the demand behind each prompt
Prompts are enriched with search volume, trend, cost per click and competition data, so a high-intent prompt with rising demand stands out from a niche one.
See who wins each prompt
For every prompt, see the brands named in each engine and their order. Prompts where competitors appear and you do not are flagged as gaps.
Everything in Search Prompt Tracking
Prompt suggestions
Buyer questions suggested from your website and category.
Search volume and trend
Demand data to rank prompts by opportunity.
CPC and competition
Commercial intent signals for each prompt.
Per-engine results
Mention, position and competitors for each engine.
Gap flags
Prompts where competitors are named and you are not.
History
How each prompt result changes from run to run.
Plans and limits
Starter tracks 30 prompts, Growth 75 and Business 250. Need more? Add 25 prompts for $25 per month on any plan.
Frequently asked questions
What is an AI search prompt?
How does Surva choose prompts to suggest?
How many prompts can I track?
Which engines run each prompt?
Is there search volume for AI prompts?
Related features
Track your brand across ChatGPT, Perplexity, Claude and Gemini
Know what AI says about your competitors
Get cited by AI. Track every mention.
Related guides
From the documentation
See what AI says about your brand.
Run your first prompts on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews in minutes.
7-day free trial. No credit card required.