Surva.ai vs Otterly.AI

Surva.ai vs Otterly.AI: A Complete 2026 Comparison

As AI-powered search becomes the primary way people discover information, businesses need tools to track and improve their visibility in AI responses. Surva.ai and Otterly.AI both serve this emerging GEO (Generative Engine Optimization) market, but with fundamentally different approaches: Otterly focuses on monitoring while Surva.ai provides a complete workflow.

What is Otterly.AI?

Otterly.AI is an AI visibility monitoring platform recognized as a Gartner Cool Vendor 2024 with over 20,000 users. The platform tracks brand visibility across 6 AI platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode (add-on), Gemini (add-on), and Microsoft Copilot. Otterly offers a GEO Audit feature that provides optimization recommendations. Pricing starts at $29/month for Lite (15 prompts), $189/month for Standard (100 prompts), and $489/month for Premium (400 prompts). Additional AI platforms like Gemini and AI Mode are available as add-ons for $9-$149 depending on plan tier.

What is Surva.ai?

Surva.ai is a complete AI visibility workflow platform that combines monitoring, content generation, and CMS publishing. Beyond tracking brand visibility, Surva.ai enables teams to discover gaps, generate citation-optimized content, and publish directly to WordPress, Ghost, or Webflow. This end-to-end approach means you can act on visibility insights immediately. Surva.ai pricing starts at $59/month with content generation and auto-publishing included on all plans.

Key Differences

Monitoring vs Complete Workflow

This is the fundamental difference. Otterly.AI is a monitoring-only platform - you see where your brand appears (or does not appear) in AI responses, but you cannot create content within the platform. Surva.ai provides the complete workflow: monitor visibility, identify gaps, generate citation-optimized content, and publish directly to your CMS. For teams who want to act on insights, Surva.ai eliminates the need for additional content tools.

AI Platform Coverage

Otterly.AI monitors 6 AI platforms, including Microsoft Copilot and Google AI Mode (as paid add-ons). Surva.ai covers the core platforms that drive most AI traffic - ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. While Otterly tracks slightly more platforms, Surva.ai's coverage represents the vast majority of AI-driven discovery, and the content generation capability provides significantly more practical value.

Pricing Comparison

Otterly.AI has a lower entry point at $29/month for basic monitoring. However, Surva.ai's $59/month starter plan includes content generation and CMS publishing - features Otterly does not offer at any price. When you factor in the cost of separate content tools needed to act on Otterly insights, Surva.ai provides better total value for teams who need to create content.

When to Choose Otterly.AI

Otterly.AI may be appropriate if you only need monitoring without content creation capabilities, have an existing content workflow with other tools, want the lowest possible entry price for basic visibility tracking, or need to track Microsoft Copilot or Google AI Mode specifically.

When to Choose Surva.ai

Surva.ai is the better choice for marketing teams who need to act on visibility insights with content, businesses that want a complete monitor-to-publish workflow, teams using WordPress, Ghost, or Webflow who want automated publishing, and anyone who values gap analysis to identify where competitors are getting cited and you are not.

Bottom Line

Otterly.AI is a solid monitoring-only tool with broad AI platform coverage and Gartner recognition. Surva.ai delivers a complete workflow from monitoring to content creation to CMS publishing. For teams that need to improve their AI visibility (not just track it), Surva.ai provides substantially more value with its integrated content and publishing capabilities.