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AI referral tracking

Track visitors from AI platforms

See how many visitors ChatGPT, Perplexity, Claude, Gemini and other AI assistants send to your site, which pages they land on, and how many arrive on pages AI cites. One lightweight script, no cookies.

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Tracks ChatGPT Perplexity Claude Gemini AI Overviews

What is AI referral tracking?

AI referral tracking counts the visitors who arrive on your website from AI assistants such as ChatGPT, Perplexity, Claude and Gemini, and shows which pages they land on.

Standard analytics often hide this traffic. Some AI apps send no referrer, and many reports fold AI visits into direct or generic referral traffic. Measuring AI visits separately shows whether improving your AI visibility is producing real visitors, and which pages AI sends them to.

How it works

How AI Referral Tracking works

  1. Step 1

    Add the script

    Paste one lightweight tracking script into your site. No cookies, no local storage.

  2. Step 2

    Attribute AI visits

    Visits are attributed to the AI platform that sent them, including ChatGPT, Perplexity, Claude and Gemini.

  3. Step 3

    Measure outcomes

    See landing pages, unique visitors and trends for traffic from AI answers.

What you get

What AI Referral Tracking shows you

Traffic

See the traffic AI sends you

AI visits by platform and over time, so you can see whether improving visibility is turning into real visitors.

Pages

Know which pages AI sends people to

Landing pages for AI visitors show which content AI recommends, and which pages deserve updates and internal links.

Learn about AI Citation Tracking
Cited pages

See how much AI traffic lands on cited pages

Surva shows the share of AI visits that land on pages AI engines cite, connecting citation tracking to the traffic it produces.

Included

Everything in AI Referral Tracking

AI platforms

ChatGPT, Perplexity, Claude, Gemini and other AI referrers.

Landing pages

Which pages AI visitors arrive on.

Trend

AI visits by day and by platform.

Unique visitors

How many people AI answers send, not just hits.

No cookies

No cookies, local storage or client-side identifiers.

Lightweight

One small script, shared with crawler analytics.

Plans and limits

AI referral tracking is included on every plan.

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Frequently asked questions

What is AI referral traffic?
AI referral traffic is visits that arrive from an AI assistant, for example when someone clicks a cited link in a ChatGPT or Perplexity answer.

Why is AI traffic hard to see in analytics?
Some AI apps do not pass a referrer, and many analytics setups group AI visits with direct or other referral traffic. Surva attributes visits to the AI platform that sent them so they are counted separately.

Does the tracking script use cookies?
No. The script uses no cookies, no local storage and no client-side identifiers.

Which AI platforms are tracked?
ChatGPT, Perplexity, Claude, Gemini and other AI assistants that send visitors to your site.

Which plans include referral tracking?
AI referral tracking is included on every plan.

Related features

AI Crawler Analytics

See when AI crawlers visit your website
AI Citation Tracking

Get cited by AI. Track every mention.
AI Visibility Tracking

Track your brand across ChatGPT, Perplexity, Claude and Gemini

Related guides

See what AI says about your brand.

Run your first prompts on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews in minutes.

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7-day free trial. No credit card required.