Discover the best surveys for brands in 2025 to gather insights, improve loyalty, and make data-driven decisions. Read our top picks now!
Want to understand your customers and make data-driven decisions? This list of 8 top surveys for brands helps you gather actionable insights to boost customer retention and drive growth. Whether you need to refine your product roadmap, optimize marketing campaigns, or improve customer satisfaction, these tools provide the feedback you need. Discover which platform best suits your needs and start building a stronger brand in 2025 and beyond.
Surva.ai stands out as a leading AI-powered survey and feedback platform specifically designed to help SaaS companies reduce churn, boost customer retention, and drive growth. Unlike generic survey tools, Surva.ai leverages artificial intelligence to streamline the entire process, from generating intelligent survey questions tailored to your specific goals to analyzing the collected data and providing actionable insights. This eliminates the tedious manual data crunching that often accompanies traditional survey methods, allowing teams to focus on implementing improvements based on user feedback. Its focus on actionable insights and automated workflows makes it a powerful tool for brands seeking to understand and respond effectively to their customer base.
For SaaS founders and product teams, Surva.ai offers a streamlined way to gather valuable product feedback throughout the customer lifecycle. From embedded website widgets for initial user impressions to targeted post-purchase surveys, the platform provides the flexibility to capture feedback at crucial touchpoints. This data can be instrumental in identifying areas for product improvement, prioritizing feature development, and ultimately enhancing the overall user experience. Marketing teams can leverage Surva.ai to understand customer preferences and tailor messaging for more effective campaigns. Growth leaders can track key metrics and analyze the impact of product changes on customer satisfaction and retention.
Customer success teams can utilize Surva.ai's unique churn deflection flows, integrating directly with Stripe and other billing platforms. This allows for automated, personalized retention offers, such as discounts, subscription pauses, or downgrades, triggered by specific user feedback or behavior. Imagine a customer indicating dissatisfaction with a particular feature in a survey; Surva.ai can automatically trigger a personalized email offering a discount or a tailored onboarding session to address their concerns. All of these interactions are tracked through robust analytics, providing valuable insights into the effectiveness of retention strategies. Further strengthening brand reputation, Surva.ai facilitates the collection of genuine testimonials, which can then be showcased on a branded "Wall of Love" to amplify social proof and build trust.
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Surva.ai offers a free plan and flexible paid tiers to suit different business needs. Specific pricing details are available on their website. The platform is cloud-based, requiring no specific technical setup beyond an internet connection and integration with your existing tools.
Implementation Tip: Start by defining your specific goals for using surveys. This will help you leverage Surva.ai’s AI-powered question generation and target your surveys effectively.
Website: https://www.surva.ai
Surva.ai earns its place on this list by offering a powerful, AI-driven solution specifically tailored for the needs of SaaS businesses. Its focus on actionable insights, automated workflows, and churn reduction makes it a valuable tool for brands looking to scale smarter and improve customer relationships.
Qualtrics is a powerful, enterprise-grade experience management (XM) platform specifically designed for sophisticated brand tracking and in-depth market research. If you're looking for robust surveys for brands, Qualtrics stands out for its advanced features and comprehensive analytics. It's a popular choice among Fortune 500 companies and academic institutions, indicating its strength in handling complex research needs and large-scale data. For SaaS founders, product teams, and growth leaders looking to deeply understand their brand perception and customer journey, Qualtrics provides the tools to gather and analyze critical data. Marketing teams and customer success teams also benefit from its comprehensive features, enabling them to track customer satisfaction and identify areas for improvement.
Qualtrics goes beyond basic surveys, offering a full suite of XM tools. Its advanced survey logic and branching capabilities allow you to create highly customized surveys tailored to specific customer segments. Real-time analytics dashboards, powered by AI, provide immediate insights into your data. Multi-channel distribution through email, SMS, and QR codes ensures you can reach your target audience effectively. Crucially for SaaS businesses and larger organizations, Qualtrics integrates seamlessly with CRM systems like Salesforce, allowing you to connect survey data with existing customer profiles and enrich your understanding of customer behavior. For example, you can use Qualtrics to conduct a comprehensive brand tracking study, segmenting responses by customer lifecycle stage and then integrating that data into Salesforce to personalize outreach and improve customer retention.
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Website: https://www.qualtrics.com/
Qualtrics earns its spot on this list because it offers an unparalleled level of depth and sophistication for surveys aimed at understanding and improving brand perception. While the cost and complexity might be a barrier for smaller organizations with basic needs, for companies serious about brand management and requiring enterprise-grade features, Qualtrics is a leading choice. Consider Qualtrics if you need advanced analytics, integration with existing systems, and the ability to conduct complex, large-scale surveys. It's a valuable tool for gaining a comprehensive understanding of your brand's strengths and weaknesses in the market.
SurveyMonkey is a leading survey platform offering a comprehensive suite of tools specifically designed for brand-focused research. Whether you're a SaaS founder looking to gauge product-market fit, a product team iterating on features, a customer success team measuring satisfaction, a marketing team analyzing campaign effectiveness, a growth leader tracking key metrics, or a no-code/low-code team seeking user feedback, SurveyMonkey provides the flexibility and features you need to gather actionable insights. Its Brand Tracker solution is particularly valuable for monitoring crucial brand health metrics like awareness, perception, and consideration, allowing you to understand how your brand is resonating with your target audience. This positions SurveyMonkey as a powerful solution for anyone needing efficient and insightful surveys for brands.
From pre-built brand-specific templates to customizable branding options, SurveyMonkey empowers businesses of all sizes to create professional surveys that align with their brand identity. The platform strikes a balance between user-friendliness and advanced features, making it accessible to both beginners and experienced brand research professionals. For example, marketing teams can quickly create a customer satisfaction survey using a pre-built template and customize it with their brand logo and colors. Meanwhile, a market research team can leverage advanced features like branching logic and custom variables for more complex brand tracking studies.
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Pricing: SurveyMonkey offers various pricing tiers, from a free basic plan with limited features to enterprise-level solutions with advanced functionalities and dedicated support. Check their website for the most up-to-date pricing information.
Technical Requirements: SurveyMonkey is a web-based platform accessible through any modern web browser. No specific software installation is required.
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Website: https://www.surveymonkey.com/
SurveyMonkey is a valuable tool for anyone involved in building and growing a brand. Its versatility, user-friendly interface, and brand-focused features make it a worthwhile consideration for gathering essential insights and making informed decisions. While the free version offers a starting point, upgrading to a paid plan unlocks the platform's full potential for comprehensive brand research.
Typeform excels as a survey platform specifically designed for brands that prioritize aesthetics and user engagement. If your goal is to collect customer feedback while maintaining a premium brand image, Typeform offers a compelling solution. Its visually appealing, conversational surveys feel less like interrogations and more like engaging dialogues, leading to a superior user experience and ultimately, more valuable insights. This makes it an ideal choice for surveys for brands looking to gather in-depth qualitative data.
Typeform's strength lies in its conversational UI, presenting one question at a time in a clean, uncluttered format. This approach, combined with highly customizable design options, allows brands to tailor surveys to their specific aesthetic, reinforcing brand identity throughout the feedback process. For SaaS founders, product teams, and marketing teams, this offers a seamless way to integrate surveys within their existing brand ecosystem. Customer success teams can use Typeform's engaging format to gather insightful feedback on customer satisfaction and identify areas for improvement.
Features like logic jumps and personalization allow for dynamic survey paths, tailoring the experience to individual respondents. Rich media integration, including images, videos, and GIFs, adds another layer of engagement, making surveys more interactive and visually appealing. Furthermore, API and webhook integration capabilities provide flexibility for No-Code/Low-Code teams and agencies looking to connect Typeform with other tools in their workflow.
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Pricing: Typeform offers various pricing plans, starting with a free plan for basic usage. Paid plans unlock more features, higher response limits, and advanced customization options. Specific pricing details are available on their website.
Technical Requirements: Typeform is a cloud-based platform accessible via any modern web browser. No specific software installations are required.
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Website: https://www.typeform.com/
Typeform deserves its place on this list because it bridges the gap between aesthetically pleasing design and effective data collection. For brands that prioritize user experience and want to gather high-quality feedback, Typeform offers a powerful and engaging platform. While the cost might be a consideration, the increased engagement and response quality often justify the investment, making it a valuable tool for surveys for brands.
Alchemer is a robust and versatile survey platform well-suited for brands seeking in-depth feedback and actionable insights. It offers a compelling blend of powerful features and a relatively user-friendly interface, making it a solid choice for organizations that require more than basic survey capabilities but don't want to get bogged down in overly complex systems. Whether you're a SaaS founder looking to understand product-market fit, a product team iterating on features, a customer success team measuring satisfaction, or a marketing team conducting market research, Alchemer provides the tools to gather and analyze the data you need. This platform excels at transforming raw survey data into meaningful insights that can directly inform business decisions, and its seamless integrations with business intelligence tools further enhance its analytical capabilities. Alchemer is particularly valuable for surveys for brands due to its advanced brand tracking and customer experience measurement features.
For example, imagine you are a SaaS founder launching a new product. With Alchemer, you can create sophisticated surveys to assess product-market fit, gauge user satisfaction, and identify areas for improvement. You can use advanced logic and branching within your surveys to tailor questions based on user responses, ensuring a personalized and efficient feedback collection process. The data gathered can then be analyzed within Alchemer or exported to your preferred BI tool to identify trends and inform product development. Similarly, customer success teams can leverage Alchemer's powerful reporting features to track customer satisfaction over time, identify at-risk customers, and proactively address potential churn.
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Website: https://www.alchemer.com/
Alchemer distinguishes itself from basic survey tools through its powerful features, advanced analytics, and flexible deployment options. While the pricing may be higher than some competitors, the added capabilities and robust functionality make it a worthwhile investment for brands seeking deep insights from their surveys. For no-code/low-code teams, the intuitive interface and pre-built templates offer a good balance between ease of use and advanced customization options. If your brand requires more than simple feedback collection and you value sophisticated data analysis, Alchemer deserves strong consideration.
Attest is a powerful consumer research platform built specifically for brands looking to gather actionable insights directly from their target audience. This platform shines when it comes to understanding market trends, validating product concepts, and gaining a competitive edge through real-time feedback. Whether you're a SaaS founder testing a new feature, a product team refining a roadmap, or a marketing team optimizing a campaign, Attest can provide valuable data to drive strategic decisions. Its focus on connecting brands with consumers makes it a valuable tool for surveys for brands, especially for those seeking rapid, reliable feedback.
Attest boasts access to a vast consumer panel of over 125 million individuals across 80 countries. This extensive reach allows brands to tap into diverse demographics and international markets, providing a global perspective on brand perception, product preferences, and emerging trends. Its built-in consumer panel and demographic targeting capabilities allow for highly specific audience segmentation. This makes it particularly valuable for product teams testing new features or marketing teams evaluating campaign effectiveness with precise target groups. For example, a SaaS founder could use Attest to gather feedback on a new pricing model from users within a specific industry and company size, ensuring the feedback is relevant and actionable.
Attest stands out with its focus on speed and real-time data collection and analysis. You can often gather insights within hours, enabling rapid iteration and faster decision-making. The platform's dashboard visualizes data clearly and provides automated insight generation powered by AI tools, simplifying the analysis process for non-technical users. Brand tracking and competitor benchmarking tools offer additional strategic value, allowing you to monitor your brand's performance against competitors and identify areas for improvement. Concept and creative testing capabilities allow for iterative feedback on advertising materials and messaging, ensuring marketing campaigns resonate with the target audience.
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Website: https://www.askattest.com/
While pricing information isn't readily available on their website, Attest offers bespoke pricing plans based on specific needs. Contact their sales team for details. Technically, Attest is a cloud-based platform accessible through any modern web browser, requiring no specific software installations or technical expertise. For implementation, Attest provides onboarding resources and support to help users quickly familiarize themselves with the platform and its features.
Compared to tools like SurveyMonkey or Typeform, Attest differentiates itself with its focus on brand and market research, access to a large pre-built consumer panel, and its real-time data capabilities. While other tools might offer greater flexibility for general surveys and internal feedback, Attest excels in providing rapid access to high-quality consumer insights specifically for brand growth and market understanding. This makes it an ideal choice for SaaS founders, product teams, customer success managers, and marketing teams looking to validate assumptions, understand their customers, and optimize their strategies based on real-time market data.
Forsta (formerly Confirmit) is a powerful, enterprise-grade experience and research platform built for brands that need sophisticated market research and customer experience (CX) programs. If your brand is serious about gathering deep insights, tracking brand health meticulously, or meticulously mapping the customer journey, Forsta offers the advanced tools necessary. It goes beyond simple surveys for brands, allowing you to integrate various data sources and methodologies for a comprehensive understanding of your market position and customer perception. This makes it ideal for larger organizations with complex research needs that require integration with existing systems.
Forsta truly shines in its robust capabilities for brand tracking, enabling you to monitor brand performance over time and benchmark against competitors. Imagine being able to track your brand’s perception shift after a new marketing campaign, or instantly compare customer satisfaction with your main rivals. With its advanced text analytics and sentiment analysis, Forsta allows you to dive deep into open-ended survey responses, gleaning rich qualitative data and understanding the "why" behind the "what." This makes it particularly relevant for SaaS founders, product teams, and marketing teams aiming to iterate based on real user feedback and sentiment. Growth leaders can leverage these insights to identify areas for improvement and expansion.
Forsta facilitates comprehensive Voice of the Customer (VoC) and Voice of the Employee (VoE) programs, allowing businesses to collect feedback across multiple channels (online, mobile, telephone). This multi-channel approach ensures broader reach and higher response rates, capturing valuable data from diverse segments of your audience. Customer success teams can utilize these insights to proactively address customer pain points and improve retention.
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Pricing: Forsta does not publicly disclose pricing information. Contact their sales team for a custom quote based on your specific requirements.
Technical Requirements: Specific technical requirements vary based on deployment options (cloud vs. on-premise). Contact Forsta for detailed specifications.
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While Forsta shares some functionalities with other enterprise feedback platforms like Qualtrics and Medallia, it differentiates itself through its focus on sophisticated research methodologies and deep analytical capabilities. If your brand requires advanced brand tracking, in-depth customer journey mapping, and robust data integration, Forsta offers the tools to achieve these goals. Its enterprise-grade features make it a worthwhile investment for larger organizations with the resources to utilize its full potential. For more information, visit the Forsta website.
SurveyLegend distinguishes itself as a mobile-first survey platform ideal for brands prioritizing sleek design and seamless mobile experiences. This makes it a powerful tool for collecting surveys for brands, particularly for engaging customers on the go. Think of it as the perfect solution for capturing real-time feedback at conferences, trade shows, product launches, or even in-store, leveraging its unique kiosk mode. If your target audience primarily interacts with your brand through mobile devices, or if you frequently conduct in-person surveys, SurveyLegend offers a tailored approach to data collection that puts user experience front and center. This focus on mobile optimization and brand aesthetics sets it apart in the crowded survey platform landscape.
SurveyLegend's strength lies in its visually appealing, responsive templates and the extensive customization options that empower brands to align surveys perfectly with their visual identity. No coding is required to achieve a polished, professional look and feel, making it accessible to SaaS founders, product teams, customer success managers, marketing teams, growth leaders, and no-code/low-code teams and agencies alike. The platform offers real-time results with visually rich data representation, allowing you to monitor feedback as it comes in and quickly identify trends. The inclusion of built-in photo capture and media support further enhances the survey experience, enabling richer and more engaging interactions.
For businesses seeking to gather on-site feedback, the kiosk mode transforms tablets and smartphones into dedicated survey stations. This feature is particularly valuable for event organizers, retailers, and anyone conducting market research in physical locations. Imagine capturing instant product feedback at a pop-up shop, or gathering attendee opinions directly after a conference session – SurveyLegend makes it simple.
While SurveyLegend excels in mobile survey design and branding, it's important to be aware of its limitations. Compared to enterprise-level platforms, it offers fewer advanced logic options and integrations. This makes it less suitable for complex, long-form surveys requiring intricate branching and conditional logic. While its visual reporting capabilities are strong, the analytics may not be as deep as those offered by research-focused platforms.
SurveyLegend offers a range of affordable pricing tiers to suit different needs and budgets. Specific pricing details are available on their website. Implementing SurveyLegend is generally straightforward; its intuitive interface requires minimal technical expertise. For those seeking a primarily mobile-focused survey solution with a strong emphasis on brand aesthetics, SurveyLegend offers a compelling combination of ease of use, visual appeal, and affordability.
Visit the SurveyLegend website (https://www.surveylegend.com/) for more information and to explore their platform.
PlatformCore Features & IntegrationsUser Experience & Quality ★Value & Pricing 💰Target Audience 👥Unique Selling Points ✨🏆 Surva.aiAI-driven survey creation, churn deflection, Stripe, Gmail, Slack integrations★★★★☆Flexible tiers + free plan 💰💰SaaS teams: product, marketing, customer success, growthAI-powered insights, testimonial Wall of Love, no-code easeQualtricsEnterprise-grade XM, CRM (Salesforce) integration, advanced survey logic★★★★★High price 💰💰💰Large enterprises, Fortune 500Advanced brand tracking, robust analytics, securitySurveyMonkeyBrand Tracker, 200+ templates, marketing platform integrations★★★★☆Multiple pricing tiers, free tier 💰💰SMBs to enterprises, brand research prosLarge respondent panel, intuitive interfaceTypeformConversational UI, rich media, logic jumps, APIs★★★★☆Higher per-response cost 💰💰💰Brands valuing design-forward, engaging surveysVisually stunning, mobile friendly, high completion ratesAlchemerAdvanced logic, white-labeling, API integrations★★★★☆Mid to high price 💰💰Brands needing power and usability balanceCompliance focus, flexible deployment, strong supportAttestBuilt-in consumer panel, demographic targeting, AI insights★★★★Premium pricing 💰💰💰Brands focused on rapid consumer insightsAccess to 125M+ consumers, quick turnaroundForstaVoice of Customer/Employee, multi-channel, sentiment analysis★★★★★Very high price 💰💰💰💰Large enterprises, global market researchDeep analytics, scalability, flexible deploymentSurveyLegendMobile-optimized, kiosk mode, photo capture★★★★Affordable tiers 💰💰Brands needing mobile/event feedbackMobile-first design, no-code customization
Choosing the right survey platform is a crucial step in harnessing the power of customer feedback. We've explored eight powerful surveys for brands—Surva.ai, Qualtrics, SurveyMonkey, Typeform, Alchemer, Attest, Forsta, and SurveyLegend—each offering unique features and capabilities to help you gather valuable insights. Key takeaways include the importance of considering your budget, the need for robust analytics and reporting features, and the value of user-friendly interfaces for both survey creation and response collection.
To truly maximize the impact of your survey efforts, understanding the voice of your customer is crucial. A deeper dive into voice of customer analysis can illuminate the strategies and techniques for effectively gathering, analyzing, and acting on customer feedback. Remember, the goal is to translate raw data into actionable insights that drive positive change. Selecting the right tool depends on your specific needs. For example, if you prioritize advanced analytics and integrations, a platform like Qualtrics or Alchemer might be a good fit. If ease of use and beautiful design are paramount, Typeform or SurveyLegend could be ideal. SaaS founders and product teams may find the specific features of Attest particularly useful for market research, while marketing teams might appreciate SurveyMonkey’s extensive audience access.
No matter your specific role - be it growth leader, member of a customer success team, or part of a No-Code/Low-Code team or agency - leveraging the power of surveys for brands provides invaluable data. Implementing these tools effectively involves careful planning, thoughtful question design, and a commitment to ongoing analysis and iteration. By actively listening to your audience and adapting your strategies based on their feedback, you can build a brand that truly resonates and achieves lasting success.
Ready to transform your brand with the power of AI-driven surveys? Explore Surva.ai to discover how intelligent survey design, powerful analytics, and seamless integrations can help you gather actionable insights and drive impactful decisions. Surva.ai offers advanced features tailored for brands seeking to deeply understand their audience and leverage feedback for growth.