12 Top Shopify Testimonial Apps (2025) for Social Proof

Discover the 12 top Shopify testimonial apps (2025). This guide breaks down features, pricing, and use cases to help you boost social proof and sales.

12 Top Shopify Testimonial Apps (2025) for Social Proof

You know that great customer reviews can boost sales, but collecting and displaying them effectively is a different challenge. Manually adding testimonials looks dated and is difficult to manage. A dedicated app automates this process, turning happy customer feedback into a powerful, automated sales engine for your store. This is where finding one of the top Shopify testimonial apps for 2025 becomes a game-changer.

Testimonials are a cornerstone of social proof, a psychological tool that persuades new customers by showing them that others have purchased and benefited from your products. If you want to better understand this concept, consult this comprehensive guide to social proof. A great testimonial app displays more than text; it integrates photo and video reviews, builds trust with verification badges, and uses customer feedback to fuel your marketing.

This guide gets straight to the point. We've analyzed the best testimonial and review apps available on the Shopify App Store right now. For each tool, you'll find a clear breakdown of its core features, pricing, potential drawbacks, and who it's best suited for. We also include screenshots and direct links to help you make a quick, informed decision. Whether you need a simple tool to import reviews or a complete user-generated content platform with loyalty features, you will find the right fit here. Let's get started.

1. Loox – Visual Product Reviews (UGC + Referrals)

Loox has established itself as a go-to solution for merchants who want to leverage the power of visual user-generated content (UGC). Its core strength is incentivizing customers to leave photo and video reviews, turning authentic social proof into a powerful sales driver. This focus on visual evidence helps build immediate trust and credibility, showing potential buyers how products look and perform in real-world scenarios, making it one of the top Shopify testimonial apps for 2025.

The platform automates the review request process with smart, customizable emails that offer discounts for visual submissions. These reviews are then displayed through multiple attractive onsite widgets, such as carousels and media grids, that integrate seamlessly with your store's design. For stores aiming to expand their reach, Loox syndicates these visual reviews to Google Shopping and Meta Shops, boosting visibility across key channels. To truly maximize the value of happy customers, it also includes built-in referral and upsell tools. For a closer look at activating your customers, learning how to create UGC content that authentically boosts engagement and sales is important.

Key Features & Pricing

FeatureDescription
Visual ReviewsCollects and displays high-quality photo and video testimonials with automated requests.
Display WidgetsOffers a variety of beautiful, customizable widgets like grids, carousels, and pop-ups.
SyndicationIntegrates with Google Shopping and Meta Shops to push visual reviews to a wider audience.
Referrals & UpsellsIncludes tools to turn happy customers into brand advocates and drive repeat purchases.

Pricing for Loox is based on order volume, starting at $9.99/month for up to 100 monthly review requests and scaling up to enterprise-level plans for high-volume stores. There is no free plan, which is a key consideration for new stores. Reviewing the right template for a testimonial can help you guide customers to provide more effective feedback.

2. Judge.me Product Reviews

Judge.me has carved out a significant space in the Shopify ecosystem by offering a robust, feature-rich review platform with an unbeatable value proposition. Its core appeal lies in a powerful free plan and affordable, flat-rate paid tiers, making it an ideal choice for new and growing businesses. The platform allows merchants to collect and display unlimited reviews, including photos and videos, without imposing the volume-based pricing common among competitors. This focus on accessibility and comprehensive features makes it a top Shopify testimonial app for 2025.

The platform automates review requests via email and push notifications, complete with in-email review forms to reduce friction and boost submission rates. Reviews can be displayed through highly customizable widgets that support rich snippets for improved SEO, Q&A sections, and direct syndication to Google Shopping. With over 100 integrations for tools like Klaviyo and Gorgias, Judge.me fits seamlessly into existing marketing and support workflows. For a comprehensive strategy, knowing how to get customer testimonials effectively will maximize the results you see from this powerful app.

Key Features & Pricing

FeatureDescription
Unlimited ReviewsCollect an unlimited number of text, photo, and video reviews on both free and paid plans.
SEO & SyndicationSupports rich snippets for search engine results and integrates directly with Google Shopping.
Wide IntegrationsConnects with over 100 popular Shopify apps for marketing, support, and loyalty programs.
Full CustomizationProvides extensive control over widget design, review request emails, and display settings.

Judge.me offers a genuinely free-for-life plan with core features like unlimited review requests and photo/video reviews. The premium "Awesome" plan is a flat $15/month and unlocks advanced features like Q&A, custom forms, and coupon creation, offering exceptional value without scaling costs.

3. Yotpo: Product Reviews

Yotpo positions itself as an enterprise-level e-commerce marketing platform, with product reviews serving as a powerful cornerstone of its broader ecosystem. It is designed for scaling brands that need more than just a basic review collection tool. Yotpo excels by integrating user-generated content with loyalty programs, SMS marketing, and subscriptions, offering a unified approach to customer engagement. Its advanced features, including AI-powered review summaries and smart sorting, help surface the most impactful social proof automatically, making it a comprehensive choice among the top Shopify testimonial apps for 2025.

The platform offers powerful moderation and distribution tools that give merchants precise control over how and where reviews are displayed. A key advantage is its robust syndication to official channels like Google Seller Ratings and Google Shopping, which can significantly boost search visibility and click-through rates. While its feature set is extensive, the platform's strength lies in its ability to grow with a business. For a small store, the initial setup may seem complex, but for a high-volume merchant, Yotpo provides the scalable infrastructure needed to manage a large catalog and leverage customer content across multiple marketing channels effectively.

Key Features & Pricing

FeatureDescription
AI-Powered UGCCollects photo and video reviews with AI summaries and smart sorting to highlight key topics.
Official SyndicationIntegrates directly with Google Seller Ratings and Google Shopping to enhance SERP presence.
Advanced ModerationProvides powerful tools to manage, filter, and respond to a high volume of customer reviews.
Marketing EcosystemNatively connects with Yotpo's Loyalty, SMS, and Subscriptions products for a unified platform.

Yotpo offers a free plan for up to 50 monthly orders. Paid plans are quote-based and fitted to a store's order volume and feature requirements. This custom pricing model means costs can be significant for larger stores, reflecting its enterprise-grade capabilities.

4. Okendo: Reviews & Loyalty

Okendo has carved out a premium space in the Shopify ecosystem, targeting direct-to-consumer (DTC) brands that demand more than just a simple star rating. Its strength lies in collecting granular review data through customer attributes, allowing shoppers to rate specific qualities like fit, comfort, or quality. This approach provides deep insights for merchants and gives potential customers highly relevant information, positioning Okendo as one of the top Shopify testimonial apps for 2025.

The platform goes beyond reviews by bundling loyalty and referral programs into its higher-tier plans, creating a unified solution for customer retention and advocacy. Okendo’s modern and highly customizable widgets integrate beautifully into store designs, while its syndication capabilities push rich UGC to key marketing channels like Google Shopping, Meta, and the Shop App. By gathering specific feedback, brands can leverage powerful customer feedback surveys to refine products and marketing messages effectively.

Key Features & Pricing

FeatureDescription
Attribute-Based ReviewsCollects detailed feedback on specific product traits like fit, quality, and performance.
Visual UGCGathers and showcases customer photos and videos alongside written reviews.
SyndicationPushes reviews to Google, Meta Shops, Shop App, and integrates with ESPs like Klaviyo.
Loyalty & ReferralsOffers built-in programs to reward repeat customers and encourage word-of-mouth marketing.

Okendo's pricing starts with a free plan for up to 50 orders per month. Paid plans begin at $29/month for up to 200 orders, scaling with volume. While powerful, the more advanced features like loyalty and advanced syndication are reserved for higher-tier plans, which can become a significant investment for larger stores.

5. Stamped Product Reviews & UGC (Stamped.io)

Stamped has solidified its position as a comprehensive, all-in-one platform for user-generated content, catering especially well to mid-size and enterprise-level brands. It goes beyond simple photo and video reviews by incorporating a full suite of engagement tools like customer Q&As, Net Promoter Score (NPS) surveys, and shoppable Instagram galleries. This integrated approach allows businesses to collect diverse forms of social proof and customer feedback from a single, powerful dashboard, making it a strong contender for the top Shopify testimonial apps of 2025.

The platform’s strength lies in its maturity and extensive feature set. Stamped offers robust integrations, particularly with Google, enabling automatic syndication for Product and Seller Ratings that can significantly improve search visibility and ad performance. With strong analytics and moderation capabilities, merchants can gain deep insights into customer sentiment. For brands seeking to build a complete customer ecosystem, Stamped also offers separate modules for Loyalty & Rewards and Lifecycle Marketing, creating a cohesive experience from one vendor.

Key Features & Pricing

FeatureDescription
Multi-Faceted UGCCollects photo/video reviews, customer questions & answers (Q&A), and NPS surveys.
Google IntegrationsOffers full support for Google Shopping Product Ratings and Google Seller Ratings.
Shoppable GalleriesCreates shoppable Instagram photo galleries to display on your site and drive sales.
Comprehensive ModerationProvides advanced tools for analyzing, filtering, and managing user-submitted content.

Stamped offers a free plan for up to 50 monthly orders. Paid plans start at $23/month and scale based on order volume, with advanced features like video reviews and Google Shopping integration reserved for higher-tier plans. This pricing structure can become a premium investment for larger stores.

6. Fera Product Reviews App

Fera positions itself as a merchant-friendly review solution, emphasizing ease of use, attractive designs, and a generous free trial. The app focuses on automating the collection of photo and video reviews while providing powerful tools to import existing social proof from sources like Google, Facebook, and AliExpress. This makes it an excellent choice for new stores looking to build credibility quickly or established businesses migrating their reviews from other platforms.

The platform stands out with its highly customizable widgets and review request emails, allowing merchants to align the look and feel perfectly with their brand. Features like "Verified Buyer" badges and SEO-friendly rich snippets help increase trust and visibility in search results. For growing brands, Fera offers multi-store sync on higher-tier plans, which simplifies review management across different storefronts. This combination of features makes Fera a strong contender for one of the top Shopify testimonial apps.

Key Features & Pricing

FeatureDescription
Multi-Source ImportsEasily import existing reviews from Google, Facebook, Etsy, and AliExpress.
Verified Buyer BadgesAutomatically adds a badge to reviews from verified customers to build authenticity.
Photo & Video ReviewsIncentivizes customers to submit visual UGC through automated email and SMS requests.
Customizable WidgetsOffers a wide range of beautiful and mobile-responsive widgets for reviews and photos.

Fera has a free plan that includes 10 review requests and one widget. Paid plans start at $9/month for 100 review requests and scale based on features and request volume. While its paid plans are competitive, users should be mindful of the request and storage limits on each tier.

7. Junip – Product Reviews

Junip positions itself as a streamlined and powerful reviews platform built specifically for growing Shopify stores. It prioritizes a clean, mobile-first design and transparent pricing, making it an excellent choice for direct-to-consumer (DTC) brands that need a scalable solution without complexity. Its major advantage is offering unlimited review request emails on all plans, including the free tier, which removes a common growth barrier for new businesses. This focus on accessibility and performance makes it a strong contender among the top Shopify testimonial apps for 2025.

The platform excels at simplifying the review collection and syndication process. Junip's forms are optimized for mobile users, leading to higher submission rates, and it supports photo and video reviews to build authentic social proof. For brands looking to increase visibility, Junip makes it easy to push reviews to key marketing channels, including Google Shopping, TikTok Shop, Meta, and the Shop App. While its integration ecosystem is more focused than some larger competitors, its core functionality is robust, providing everything a growth-stage brand needs to build trust and drive sales through customer feedback.

Key Features & Pricing

FeatureDescription
Unlimited RequestsSend unlimited review request emails on all plans, allowing for unrestricted growth.
Photo/Video ReviewsCollect rich visual media with options for attribute ratings, search, and filtering.
SyndicationEasily distribute reviews to Google, TikTok Shop, Meta, and the Shop App.
Mobile-First FormsReview submission forms are optimized for mobile devices to maximize conversion rates.

Junip offers a free plan with unlimited requests and up to 50 monthly orders. Paid plans start at $19/month, providing more orders, video reviews, and advanced features. This transparent, order-based pricing makes it an affordable and predictable option for scaling DTC brands. The main drawback is that advanced analytics and certain integrations are reserved for higher-tier plans.

8. Trustpilot Reviews (official app)

Trustpilot is one of the most recognized consumer review platforms globally, and its official Shopify app brings that widespread credibility directly to your store. The app is designed for merchants who want to leverage Trustpilot's brand authority to build customer confidence. It automates the process of collecting both service and product reviews after a purchase, feeding into a public profile that boosts off-site social proof and contributes to valuable Google Seller Ratings.

The primary function of the integration is to automate review invitations and display the collected feedback using onsite "TrustBox" widgets. These widgets showcase your star rating and recent reviews, providing instant, recognizable validation to new visitors. By connecting your Shopify store to this trusted third-party ecosystem, you can improve your online reputation beyond your own domain. This makes it a strong contender among the top Shopify testimonial apps for businesses prioritizing external credibility and SEO benefits.

Key Features & Pricing

FeatureDescription
Automated InvitationsAutomatically sends post-purchase emails to customers requesting both service and product reviews.
TrustBox WidgetsA library of customizable widgets to display your Trustpilot rating and reviews on your Shopify store.
Google Seller RatingsReviews collected contribute to your Google Seller Ratings, which can improve ad performance and CTR.
Brand RecognitionLeverages the high consumer trust associated with the Trustpilot brand to enhance your store's credibility.

Trustpilot offers a free plan that allows for basic review collection and widget access. However, for more advanced features like product reviews, photo and video reviews, and richer widget options, you will need a paid plan. These plans can be a significant investment, often starting at several hundred dollars per month, making it a better fit for established businesses than for new startups. Merchant feedback on the app itself is mixed, with some users reporting support and technical issues.

9. Ali Reviews (by FireApps)

Ali Reviews is a powerful and budget-friendly tool designed for dropshippers and new stores that need to build social proof quickly. Its main advantage is the ability to import existing reviews directly from marketplaces like AliExpress and Amazon, instantly populating product pages with testimonials. This helps new businesses overcome the "empty store" problem and establish credibility from day one, making it a pragmatic choice among the top Shopify testimonial apps for 2025.

Beyond review importation, the platform supports collecting new photo and video reviews through automated email and SMS requests. These testimonials can be displayed through a variety of modern, customizable widgets, including carousels, pop-ups, and dedicated review pages. Ali Reviews also integrates with Google Shopping, allowing merchants to display star ratings in search results and ads, which can significantly improve click-through rates. Its feature set is focused on providing important social proof tools without a high cost.

Key Features & Pricing

FeatureDescription
Review ImporterBulk import product reviews directly from AliExpress and Amazon with advanced filtering.
UGC CollectionGathers new photo and video reviews using automated email, SMS, and QR code campaigns.
Customizable WidgetsOffers a wide range of display options, including review carousels, badges, and pop-ups.
Google ShoppingPushes review ratings to Google Shopping, enabling rich snippets and star ratings in search results.

Ali Reviews offers a free plan for up to 10 reviews per product. Paid plans start at $9.90/month, providing more advanced features like video reviews and expanded import capabilities. This pricing makes it highly accessible for merchants who are just starting out.

10. Ryviu: Product Reviews & QA

Ryviu stands out as a highly practical and affordable solution for merchants, particularly those in the dropshipping space, who need to quickly populate their stores with social proof. Its primary function is importing reviews from major marketplaces like AliExpress, Amazon, Etsy, and Walmart, allowing new stores to build credibility from day one. This straightforward approach makes it an accessible choice for businesses prioritizing speed and efficiency over intricate customization, securing its spot among the top Shopify testimonial apps.

Beyond simple importing, Ryviu offers a valuable Q&A feature, allowing potential customers to ask questions directly on the product page and receive answers from merchants or past buyers. This interactive element helps resolve doubts and reduce purchase friction. The platform also includes automated review request emails to generate authentic reviews from your own customers over time. With a focus on performance, the app is lightweight and includes basic SEO tools like rich snippet support to help your product ratings appear in Google search results.

Key Features & Pricing

FeatureDescription
Multi-Source ImporterPulls existing product reviews directly from AliExpress, Amazon, Etsy, and Walmart.
Q&A WidgetAdds a question and answer section to product pages for direct customer engagement.
Review RequestsSends automated emails to customers after purchase to collect new, authentic reviews.
SEO Rich SnippetsHelps display star ratings in Google search results to improve click-through rates.

Ryviu is known for its competitive pricing, offering a Free plan that allows for 50 reviews per product from 100 products. Paid plans start at $6.99/month, which increases import limits and adds more features, making it an excellent low-cost option for startups and small businesses.

11. Vitals: Reviews, Bundles, AI (All-in-One Suite)

Vitals takes a different approach by bundling over 40 individual apps into a single, cohesive suite. Its product reviews feature is a key part of a much larger ecosystem designed to consolidate your tech stack and reduce costs. This makes it an excellent choice for new or growing Shopify stores that need a wide range of functionalities without the complexity and expense of managing multiple subscriptions. The platform handles everything from review collection and display to upsells and popups.

The platform's main advantage is its exceptional value. Instead of paying for a dedicated reviews app, another for bundles, and a third for email popups, Vitals provides them all under one monthly fee. While its review collection tools are solid, they are less specialized than dedicated UGC platforms like Loox or Fera. However, for a store focused on optimizing its budget and simplifying operations, Vitals offers one of the strongest value propositions, making it a contender for one of the top Shopify testimonial apps in 2025 for merchants seeking an all-in-one solution.

Key Features & Pricing

FeatureDescription
All-in-One SuiteCombines over 40 apps, including product reviews, bundles, popups, and currency converters.
Review CollectionAutomates review requests via email and allows for photo review submissions.
AI Content ToolsIncludes AI-driven tools for generating product descriptions, blog posts, and other content.
Conversion BoostersFeatures upsell builders, back-in-stock alerts, visitor replays, and trust badges.

Vitals offers a tiered pricing model that scales with your store's needs. The Hobby plan starts at $29.99/month, providing access to all 40+ apps with certain usage limits. Higher-tier plans offer increased limits and dedicated support for larger businesses. A 30-day free trial is available for all plans.

12. Areviews – Reviews Importer

Areviews is designed for merchants who need to quickly populate their product pages with social proof, particularly those in the dropshipping or marketplace-selling space. Its primary function is importing photo and video reviews from major e-commerce platforms like AliExpress, Amazon, Shein, and Shopee. This allows new stores or products to overcome the "empty reviews" problem and instantly build a foundation of credibility, making it a noteworthy contender among the top Shopify testimonial apps for 2025.

The platform streamlines the process of finding and displaying relevant testimonials without waiting for organic customer feedback. Beyond simple importing, Areviews offers basic review collection through post-order emails with coupon incentives and provides several clean widgets for showcasing reviews on your site. For stores aiming for better search visibility, the app supports rich snippets and Google Shopping integration, helping your star ratings appear in search results. Its strength lies in speed and affordability, offering a practical solution for getting social proof live in minutes.

Key Features & Pricing

FeatureDescription
Multi-Source Review ImportsAllows one-click import of video and photo reviews from AliExpress, Amazon, Shein, and others.
Google Shopping & Rich SnippetsIntegrates with Google to display star ratings directly in SERPs and Shopping listings.
Post-Order Email RequestsIncludes a basic system to request new reviews from your own customers, often incentivized with coupons.
Customizable Display WidgetsProvides review carousels and grids that can be styled to match your store's branding.

Areviews has a free plan available that supports importing up to 20 reviews per product. Paid plans begin at a very accessible $6.99/month, which increases import limits and adds features like video reviews and advanced customization. This pricing makes it an excellent choice for new stores or businesses prioritizing rapid, low-cost social proof generation.

Top 12 Shopify Testimonial Apps Comparison 2025

ProductCore Features / Unique Selling Points ✨User Experience / Quality ★★★★☆Value Proposition 💰Target Audience 👥Price Points 💰
Loox – Visual Product ReviewsPhoto/video reviews + referral & upsell tools 🏆Strong UGC display, scalable from small to largeNo free plan, cost rises with volumeMerchants needing strong visual proofMid to high, no free plan
Judge.me Product ReviewsUnlimited photo/video reviews on free planFast support, customizable, rich mediaAffordable flat-rate, free tier availableSMBs wanting budget-friendly toolsLow cost, generous free plan
Yotpo: Product ReviewsAI summaries, multi-channel syndication 🏆Robust features, strong ecosystemEnterprise-grade, high-end featuresLarge catalogs & expanding storesHigh, scales with volume
Okendo: Reviews & LoyaltyAttribute ratings, loyalty & referral programsModern widgets, granular dataClear tiers, growth path loyaltyDTC brands needing detailed dataMid to high, free plan limited
Stamped Product ReviewsReviews + Q&A + NPS, Instagram galleriesComprehensive, strong analyticsModular features for mid to enterpriseMid to large enterprisePremium pricing, volume-based
Fera Product Reviews AppVerified badges, Google/AliExpress importAttractive widgets, easy setup60-day free trial, SMB-focusedSMBs wanting easy setupReasonable, plan caps apply
Junip – Product ReviewsUnlimited requests (all plans), mobile-first, syndicationSimple UX, ideal mobile performanceTransparent pricing, strong DTC fitGrowing DTC brandsLow to mid, free plan with limits
Trustpilot Reviews (official)TrustBox widgets, automated invites, Seller RatingsTrusted brand, credibility boostExpensive, mixed merchant feedbackMerchants using TrustpilotHigh cost, premium plans
Ali Reviews (by FireApps)Import AliExpress/Amazon reviews, Google ratingsBasic UGC widgets, low-cost entryBudget friendly, fast social proofDropshippers, new storesLow cost, usable free tier
Ryviu: Product Reviews & QAMulti-marketplace import, Q&A widgetsSimple design, fast performanceVery affordable, flexible tiersSMBs with import needsVery low to mid
Vitals: Reviews, Bundles, AI40+ apps in one, AI content & image toolsConsolidated apps, strong valueGood for early and growing storesEarly-stage, growing storesModerate, can increase with usage
Areviews – Reviews ImporterMulti-source imports, auto-sync, coupon emailsBasic collection & displayVery low pricing, quick social proofDropshipping & marketplace sellersVery low pricing

Which Testimonial App Will You Choose?

We have walked through a comprehensive lineup of the top Shopify testimonial apps for 2025. You've seen the visual-first power of Loox, the feature-rich free plan from Judge.me, and the enterprise-grade marketing suite offered by Yotpo. Each app presents a unique approach to a common goal: building social proof to drive sales and foster customer loyalty.

The key takeaway is that there is no single "best" app for every store. The right choice depends entirely on your business stage, budget, and strategic priorities. A startup focused on bootstrapping might find immense value in Judge.me's free tier, while a high-growth brand looking to integrate reviews with loyalty programs might gravitate toward Okendo or Stamped.io.

Making Your Final Decision

As you weigh your options, move beyond the feature lists and consider the practical implications for your business. Think about how each app will fit into your existing workflow and technology stack.

Here are a few final points to guide your selection process:

  • Business Stage: Are you just starting out or are you a well-established brand? Your scale will dictate your needs. Apps like Ali Reviews or Ryviu are excellent for dropshippers needing to import reviews quickly, whereas a brand like Junip focuses on generating high-quality, authentic reviews from your actual customer base.
  • Budget Allocation: Be realistic about what you can spend. While free plans are attractive, evaluate the limitations. Consider what features on paid plans, like video reviews or Google Shopping syndication, could deliver a significant return on investment.
  • Technical Resources: How much time can you dedicate to setup and management? An all-in-one solution like Vitals might simplify your app stack, but a dedicated, specialized app like Fera could offer more granular control over review display and triggers.
  • Marketing Strategy: How do testimonials fit into your broader marketing plan? If user-generated content (UGC) is a cornerstone of your social media strategy, Loox is a natural fit. If building a community is your main goal, the loyalty and referral features of Yotpo or Okendo are more aligned with your objectives.

Implementation and Beyond

Once you've made a choice, the work has just begun. The most successful stores are proactive in their review collection strategy. Don't just install the app and hope for the best. Configure your automated email and SMS review requests, customize the submission forms to ask insightful questions, and actively feature your best testimonials across your site, from product pages to your homepage.

The landscape of social proof is always changing. The top Shopify testimonial apps of 2025 are those that not only collect reviews but also help you leverage them as powerful marketing assets. By choosing the right tool and implementing a thoughtful strategy, you can turn your happy customers into your most effective sales team, building a foundation of trust that will fuel your growth for years to come.


Looking to collect more than just reviews? If you want to gather in-depth customer feedback, run surveys, or create interactive forms to truly understand your audience, check out Surva.ai. It's the perfect complement to your testimonial strategy, helping you capture the voice of the customer at every stage of their journey.

Sophie Moore

Sophie Moore

Sophie is a SaaS content strategist and product marketing writer with a passion for customer experience, retention, and growth. At Surva.ai, she writes about smart feedback, AI-driven surveys, and how SaaS teams can turn insights into impact.