Help Center / AI Visibility / How AI Tracking Works

How AI Tracking Works

How We Track AI Visibility

Surva.ai monitors your brand presence across major AI platforms. Here is how our tracking system works.

Platforms We Monitor

We track brand mentions across:

  • ChatGPT - OpenAI conversational AI
  • Perplexity - AI-powered search engine with citations
  • Google AI Overviews - AI summaries in Google search
  • Claude - Anthropic AI assistant
  • Gemini - Google AI assistant

What We Look For

For each prompt you track, we query AI platforms and analyze responses for:

  • Brand mentions - Your company name appears in the response
  • Domain citations - Your website is linked as a source
  • Product mentions - Your products or services are named
  • Competitor mentions - Who else appears in the same response

Tracking Frequency

We scan AI platforms on a regular schedule:

  • Google AI Overviews: Daily
  • Perplexity: Daily
  • ChatGPT/Claude/Gemini: Daily

Understanding Results

When you view an AI mention, you will see:

  • The exact query used
  • The full AI response text
  • Where your brand appears in the response
  • Other brands mentioned
  • Date the response was captured

Why Results May Vary

AI responses can differ based on:

  • Time of query (AI models update periodically)
  • Query phrasing variations
  • Platform-specific differences

We track trends over time to show meaningful patterns rather than single snapshots.

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50K+
Prompts tracked
10K+
Brands monitored
5
AI platforms