Help Center / Surveys & Feedback / Collecting Customer Testimonials

Collecting Customer Testimonials

Gather Powerful Testimonials

Customer testimonials build trust and drive conversions. Surva.ai makes it easy to collect, manage, and display testimonials from happy customers.

Creating a Testimonial Request

  1. Go to Surveys and select Testimonial Collection template
  2. Customize the questions and branding
  3. Add optional fields (photo upload, company name, title)
  4. Publish your testimonial form

What to Ask For

Effective testimonial forms collect:

  • Written testimonial - Their experience in their words
  • Rating - Numeric satisfaction score
  • Name and company - For attribution
  • Photo - Increases credibility
  • Permission - Consent to use publicly

When to Request Testimonials

Best times to ask:

  • After a successful project completion
  • Following positive support interaction
  • When customer achieves a milestone
  • After renewal or upgrade

Managing Testimonials

Review submitted testimonials in the Testimonials section:

  • Approve or reject submissions
  • Edit for grammar or length (with permission)
  • Add tags for organization
  • Mark favorites for featuring

Displaying Testimonials

Use approved testimonials on:

  • Your website via embed code
  • Landing pages
  • Email campaigns
  • Social media

See Embedding Testimonials on Your Website for display options.

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