Collecting Customer Testimonials
Gather Powerful Testimonials
Customer testimonials build trust and drive conversions. Surva.ai makes it easy to collect, manage, and display testimonials from happy customers.
Creating a Testimonial Request
- Go to Surveys and select Testimonial Collection template
- Customize the questions and branding
- Add optional fields (photo upload, company name, title)
- Publish your testimonial form
What to Ask For
Effective testimonial forms collect:
- Written testimonial - Their experience in their words
- Rating - Numeric satisfaction score
- Name and company - For attribution
- Photo - Increases credibility
- Permission - Consent to use publicly
When to Request Testimonials
Best times to ask:
- After a successful project completion
- Following positive support interaction
- When customer achieves a milestone
- After renewal or upgrade
Managing Testimonials
Review submitted testimonials in the Testimonials section:
- Approve or reject submissions
- Edit for grammar or length (with permission)
- Add tags for organization
- Mark favorites for featuring
Displaying Testimonials
Use approved testimonials on:
- Your website via embed code
- Landing pages
- Email campaigns
- Social media
See Embedding Testimonials on Your Website for display options.
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