Requesting Reviews on G2, Capterra & Google

Grow Your Review Presence

Reviews on platforms like G2, Capterra, and Google build credibility and influence buying decisions. Surva.ai helps you systematically request and collect reviews.

Why Reviews Matter

• 93% of buyers read reviews before purchasing
• Reviews influence AI recommendations
• More reviews improve search visibility
• Social proof increases conversion rates

Setting Up Review Requests

1. Go to Surveys & Reviews and select a Survey
2. In the survey settings, click Share
3. Click the Send Emails card
4. Select the email template settings or the text of the email request to send.
5. Click on the Recipients tab of the send survey settings and add your recipients
6. Click Send Now or Send on and pick the date on which you want to send the email survey requests.

The Two-Step Approach

We recommend a two-step process for your Survey Questions:

1. Step 1: Gauge satisfaction - Ask how satisfied they are
2. Step 2: Route appropriately
   • Happy customers (4-5 stars) → Public review request
   • Unhappy customers (1-3 stars) → Private feedback form

This approach maximizes positive public reviews while capturing negative feedback privately.

Platform-Specific Tips

G2 and Capterra:

• Reviewers must verify business email
• Detailed reviews rank higher
• Incentives must follow platform guidelines

Google Business:

• Reviewers need a Google account
• Local reviews boost local SEO
• Respond to all reviews promptly

Timing Your Requests

Send review requests:

• 7-14 days after purchase/signup
• After positive support interactions
• Following successful outcomes
• During quarterly customer touchpoints