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Facts verified October 18, 2026

Surva.ai vs Scrunch

Scrunch, now part of Sitecore, is built for enterprises that want to monitor AI search and serve AI-ready content to bots. Surva.ai is a self-serve platform that tracks AI visibility, writes and publishes the content that closes gaps, and starts at $49/mo.

Choose Surva.ai if you want

  • Self-serve pricing from $49/mo with a no-card trial
  • Claude and Gemini tracking on every plan
  • AI-written articles published to WordPress or Webflow
  • Google rankings and competitor ads alongside AI answers
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Choose Scrunch if you want

  • Enterprise security: SOC 2 Type II, SSO and RBAC
  • Agent Experience Platform (AXP) to serve AI-optimized content to bots
  • Up to 9 AI engines on Enterprise, including Grok and Meta AI
  • Integration with the Sitecore ecosystem
At a glance

Surva.ai vs Scrunch, side by side

Pricing and features as published on each company's website on October 18, 2026.

Swipe the table to compare.

Feature and pricing comparison of Surva.ai and Scrunch
Feature Surva.ai Scrunch
Starting price $49/mo (Starter), $39/mo billed yearly $250/mo (Core)
Free trial 7 days, no credit card 7 days on Core, credit card required
Public pricing Core only; Enterprise is custom
AI engines tracked 5 on every plan: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews Core: 4 (ChatGPT, Perplexity, AI Overviews, Copilot). Enterprise: 9, adding Gemini, Claude, AI Mode, Grok, Meta AI
Prompts on entry plan 30, with unlimited competitors 125
AI content generation Yes, from Starter (15 articles/mo) No AI article writing; AXP delivers AI-optimized versions of your pages to bots
Direct CMS publishing WordPress and Webflow, from Growth ($119/mo) Not listed
AI crawler logs Yes, from Growth Yes (agent traffic analytics)
AI referral traffic tracking Yes, via GA4
Competitor ads and organic rankings Not listed
White-label agency mode Yes, included with Business Yes (agency workspaces)
Done-for-you managed service Yes, from $399/mo Dedicated team on Enterprise

Scrunch Core includes 5 site audits, 1 workspace and 5 seats. Sitecore announced its acquisition of Scrunch on June 3, 2026. See sources.

Where Surva.ai is different

What Surva.ai does differently

Content

From visibility gap to published page

Surva.ai writes citation-ready articles for every visibility gap and publishes them to WordPress or Webflow. Scrunch takes a different route: its AXP serves AI-optimized versions of your existing pages to AI agents, and it does not write articles.

AI content optimization
Wider view

AI answers, Google rankings and competitor ads in one place

Surva.ai puts Google rankings and competitor ads next to AI answers. Scrunch focuses on AI search and AI agents.

Competitor intelligence
Agencies

White-label Agency Mode and Prospect Finder

Agency Mode is included in Surva.ai Business with unlimited client workspaces, white-label reports and Prospect Finder to find new clients who are invisible in AI search.

Agency Mode

Where Scrunch is strong

  • Enterprise readiness: SOC 2 Type II, SSO and role-based access control.
  • Agent Experience Platform (AXP), which serves AI-optimized content to bots at the edge without changing the site people see.
  • Up to 9 AI engines on Enterprise, including Grok and Meta AI.
  • Customers such as Akamai, Lenovo, ADP and NatWest, and a 4.6 out of 5 G2 rating as quoted by Scrunch.
  • Backed by Sitecore, which announced the acquisition in June 2026.

Surva.ai vs Scrunch: the full 2026 comparison

What is Scrunch?

Scrunch describes itself as "The AI Customer Experience Platform." It lets teams "monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents." Its signature product, the Agent Experience Platform (AXP), serves an AI-friendly version of your content to bots. Scrunch raised a $15M Series A in July 2025, and Sitecore announced its acquisition of the company on June 3, 2026.

What is Surva.ai?

Surva.ai is a self-serve AI search visibility platform for marketing teams, SEO teams and agencies. It tracks ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, stores every answer, finds the prompts where competitors win, and writes and publishes the content that closes those gaps. It also tracks Google rankings, competitor ads, AI crawler activity and AI referral traffic.

Pricing compared

Scrunch Core costs $250/mo for 125 prompts across 4 AI engines, with a 7-day trial that requires a credit card and converts to paid. Enterprise pricing is custom. Surva.ai starts at $49/mo for 30 prompts on 5 engines, with a 7-day trial that needs no card. Growth is $119/mo and Business is $349/mo.

AI engine coverage

Scrunch Core tracks ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Gemini, Claude, Google AI Mode, Grok and Meta AI are on Enterprise. Surva.ai includes ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews on every plan, so smaller teams get Claude and Gemini without an enterprise contract.

Two ways to improve visibility

Scrunch improves how AI agents read your existing site through AXP, technical audits and agent analytics. Surva.ai improves visibility by creating new content for the prompts you are missing and publishing it to your CMS, then tracking when AI starts to cite it. Large enterprises with strict security needs may prefer Scrunch; teams that need content and a lower price point usually prefer Surva.ai.

Which should you choose?

Choose Scrunch if you are an enterprise that needs SOC 2, SSO and AI-ready content delivery, or you already use Sitecore. Choose Surva.ai if you want self-serve pricing, Claude and Gemini on every plan, AI-written articles with CMS publishing, and Google rankings and ads in the same tool.

Surva.ai vs Scrunch: questions

Is Surva.ai a good Scrunch alternative?
Yes, for teams that want self-serve pricing from $49/mo, Claude and Gemini tracking on every plan, and AI-written content published to WordPress or Webflow. Scrunch is a stronger fit for enterprises that need SOC 2, SSO and its Agent Experience Platform.

How much does Scrunch cost?
Scrunch Core is $250/mo for 125 prompts across 4 AI engines, according to Scrunch in October 2026. Enterprise pricing is custom. Surva.ai starts at $49/mo.

Who owns Scrunch?
Sitecore announced that it acquired Scrunch on June 3, 2026.

Does Scrunch write content?
Scrunch does not write articles. Its Agent Experience Platform serves AI-optimized versions of your existing pages to AI bots. Surva.ai writes citation-ready articles and publishes them to WordPress or Webflow.

Sources and method

Competitor details come from Scrunch's public website and press releases, checked on October 18, 2026. Vendors change pricing and features often, so confirm current details with Scrunch before buying. Spotted something out of date? Tell us and we will correct it.

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