What Are Prompts?
In Surva.ai, a prompt is an AI search query that real users type into ChatGPT, Perplexity, Claude, or other AI assistants. Instead of tracking traditional keywords, you track the actual questions and requests people ask AI platforms.
Examples of effective prompts:
- "What is the best project management tool for small teams?"
- "Compare Slack vs Microsoft Teams vs Discord"
- "Recommend an AI visibility tracking platform"
- "What are the top CRM tools for startups?"
Each prompt is scanned across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Surva.ai records whether your brand, your competitors, or other brands are mentioned in each response.
Adding Prompts
Navigate to Prompts in the sidebar and click Add Prompt. The add page has two methods:
Method 1: Research LLM Topics
Enter a seed topic like "CRM software" or "marketing automation" and click Go. Surva.ai calls an AI to expand your seed into a list of specific prompt variations that real users ask AI platforms. Results appear with checkboxes for each suggestion, along with category tags.
Use Select All to pick all suggestions, or check individual prompts. Then click Add Selected to add them all at once. This is the fastest way to build out your prompt list. Your remaining quota is shown next to the add button so you know how many slots are left.
Method 2: Add Directly
If you already know the exact prompt you want to track, type it into the direct add form and click Add. This is useful when you spot a specific question from competitor research, customer conversations, or your own brainstorming.
You can also pre-fill the add form by clicking Track buttons found on the Discovery page, Brand Mentions page, or Answer Gaps page. These pre-populate the prompt text so you can add with one click.
Prompt Limits by Plan
Each plan has a maximum number of tracked prompts:
- Starter ($59/mo) - 30 prompts
- Growth ($99/mo) - 75 prompts
- Business ($299/mo) - 250 prompts
When you reach your plan limit, the add form shows a warning with a link to upgrade. Prompt add-on packs are available to expand limits beyond your base plan.
The Prompts Table
The main Prompts page shows all your tracked prompts in a sortable table. Click any column header to sort. Each row shows:
- Prompt text - The query being tracked. A "Hot" badge appears if the trend score is 70 or above.
- Your Vis - A circular progress indicator showing what percentage of AI engines mention your brand for this prompt. Color-coded: green (50%+), yellow (25%+), orange (above 0%), gray (0%).
- Trend - A 5-bar visual indicator showing search interest momentum
- Engines - Icons for each AI platform that returned a response: Google AI Overview, ChatGPT, Perplexity, Claude, Gemini
- Opportunity - A 5-bar indicator showing potential for improvement (green for strong opportunities, amber for moderate)
- Competitors - Favicon icons of up to 4 competitors mentioned in AI responses for this prompt
- Brands - Favicon icons of all brands mentioned across AI responses
- Tags - Color-coded tag pills for your organizational tags
- Actions - Refresh button to trigger an immediate rescan, and delete button to remove the prompt
Click any row to open the Prompt Detail page with full response data, trend charts, and competitor breakdown.
Prompt Trends Chart
At the top of the Prompts page, a trend chart shows individual trend lines for each tracked prompt over the last 12 weeks. A legend on the right side lists each keyword with its color and current trend score. Click legend items to show or hide specific prompts from the chart.
Prompt Discovery
Not sure what prompts to track? Use the Discovery page to find relevant prompts from multiple sources:
- Competitor Prompts - Queries where your competitors are being mentioned by AI (requires deep tracking on competitive)
- Related Questions - Follow-up queries discovered during AI scans
- Research LLM Topics - AI-expanded prompt variations from a seed keyword
Each discovery suggestion shows priority level, AI search volume, source platform, and a one-click Track button. See the Prompt Discovery guide for details.
Organizing with Tags
Tag your prompts to organize them by theme, product line, funnel stage, or any other grouping. Tags help you filter your visibility data and understand performance by segment.
To tag prompts:
- Individual tagging - Click the tag icon on any prompt row to add or remove tags
- Bulk tagging - Click Select in the header to enter bulk edit mode, check multiple prompts, then click Tag Selected to apply tags to all of them at once
Use the tag filter dropdown at the top of the Prompts page to view only prompts with a specific tag, or filter to "Untagged" to find prompts that still need categorization.
Scan Frequency
Prompts are scanned on a recurring schedule based on your plan:
- Starter and Growth - Every 2 days
- Business - Daily
Each scan queries all tracked prompts across all five AI platforms and records mentions, citations, and competitor appearances. You can also trigger a manual rescan for any individual prompt using the refresh button in the Actions column.
Deleting Prompts
Click the trash icon on a prompt row to delete it. A confirmation dialog explains what data will be removed: topic data, ad history, organic ranking data, AI visibility results, trend data, and competitor keyword data. Deletion is permanent and cannot be undone.