SEO Best Practices with Surva.ai
Maximize your organic search performance by following these best practices for using Surva.ai's SEO features effectively.
Keyword Strategy
Build a Balanced Keyword Portfolio
- Track a mix of head terms (high volume) and long-tail (specific intent)
- Include branded terms to monitor brand search performance
- Add competitor brand terms to track share of voice
- Cover all stages of the customer journey
Prioritize Keywords Effectively
- Focus on keywords with high opportunity scores first
- Target keywords where you rank 4-10 for quick wins
- Consider search volume relative to your capacity
- Balance difficulty against potential value
Competitive Analysis
Monitor Competitor Rankings Weekly
- Use the SERP Matrix to track position changes
- Set alerts for significant competitor movements
- Identify keywords where competitors are gaining
- Analyze what top-ranking competitors do differently
Learn from Competitor Content
- Review competitor pages that outrank you
- Note their content structure and depth
- Identify topics or subtopics they cover that you miss
- Find ways to differentiate and add more value
Content Optimization
Use Gap Analysis for Content Planning
- Identify keywords where competitors rank but you do not
- Prioritize gaps by search volume and relevance
- Create comprehensive content targeting gap keywords
- Track progress as new content gets indexed
Optimize Existing Content
- Find underperforming pages with ranking potential
- Update content based on what ranks well
- Improve page structure with clear headers
- Add internal links from high-authority pages
Tracking and Measurement
Review Rankings Regularly
- Check the dashboard daily for significant changes
- Do a deep-dive review weekly
- Compare month-over-month trends
- Correlate ranking changes with your SEO activities
Set Meaningful Alerts
- Alert on drops of 5+ positions for important keywords
- Alert when competitors enter top 3
- Alert on new competitor ad activity
- Do not over-alert - focus on actionable changes
Reporting
Create Regular SEO Reports
- Track visibility trends over time
- Show keyword ranking distribution
- Highlight wins and areas needing attention
- Include competitor comparison data