Content Strategy Tips
Use Surva.ai intelligence to inform and improve your content strategy. These tips help you create content that ranks well and resonates with your audience.
Research Before Writing
Understand Search Intent
- Check what type of content ranks for your target keyword
- Are results informational, transactional, or navigational?
- Match your content format to user expectations
- Review AI responses to understand what information users want
Analyze Top-Ranking Content
- Study the top 5 organic results for your keyword
- Note common topics, headers, and structure
- Identify what they all cover (table stakes)
- Find gaps you can fill to differentiate
Content Creation
Structure for Humans and AI
- Use clear, descriptive headers (H2, H3)
- Answer the main question early in the content
- Break up text with lists, tables, and visuals
- Include FAQ sections for question keywords
Write Comprehensive Content
- Cover topics thoroughly from multiple angles
- Include related subtopics and questions
- Add original insights, data, or examples
- Update content regularly with new information
Optimize for AI Visibility
- Provide clear, factual, citable information
- Include statistics and data points
- Structure content so AI can extract key facts
- Build authority through quality and consistency
Content Planning
Use Surging Topics for Ideas
- Monitor surging keywords for content opportunities
- Act quickly on emerging trends
- Create content before competition increases
- Balance trend content with evergreen topics
Fill Content Gaps Systematically
- Use gap analysis to identify missing content
- Prioritize gaps by business impact
- Create a content calendar based on gaps
- Track gap closure as content publishes
Content Performance
Measure What Matters
- Track rankings for target keywords
- Monitor AI visibility for published content
- Measure organic traffic and engagement
- Assess conversion impact of content
Iterate Based on Data
- Update content that is not performing
- Double down on successful formats
- Test different approaches and measure results
- Learn from competitor content that outranks you
Content Distribution
Maximize Content Reach
- Publish consistently to build authority
- Promote content through multiple channels
- Build backlinks to strengthen rankings
- Repurpose content for different formats