Understanding the Competitor Dashboard
The Competitor Dashboard gives you a comprehensive view of each competitor's marketing activity, rankings, and AI presence. Use it to identify threats, find opportunities, and inform your strategy.
Accessing Competitor Details
From the Competitors list, click any competitor name to open their detailed dashboard.
Dashboard Overview Tab
The overview shows key metrics at a glance:
- Active Ads Count - Number of ads currently running
- Keywords Tracked - Overlap with your tracked keywords
- AI Visibility Score - Their presence in AI responses
- Organic Positions - Average ranking across shared keywords
- Recent Activity - New ads, ranking changes, AI mentions
Activity Timeline
See a chronological feed of competitor activity:
- New ad campaigns launched
- Ad copy changes detected
- Significant ranking movements
- New AI platform mentions
- Landing page updates
Comparison Metrics
Side-by-side comparison with your brand:
- Ad share of voice
- Organic visibility comparison
- AI mention frequency
- Keyword coverage overlap
Tabs Available
The competitor dashboard includes multiple tabs:
- Overview - Summary metrics and recent activity
- Ads - Full ad library and history
- Keywords - Paid and organic keyword data
- AI Visibility - AI platform presence
- Landing Pages - Tracked landing page content
Trends and Charts
Visual analytics showing:
- Ad activity over time
- Ranking position changes
- AI visibility trends
- Share of voice shifts
Setting Up Alerts
From the competitor dashboard, you can:
- Enable alerts for new ads
- Get notified of ranking changes
- Track AI visibility shifts
- Monitor landing page updates
Exporting Competitor Data
Export competitor insights:
- Click the Export button on any tab
- Choose CSV or PDF format
- Include date range selection
- Share with your team