Competitor Tracking Overview
Surva.ai monitors your competitors across every layer of online visibility: AI search answers, paid ads, organic rankings, and landing page changes. When you add a competitor, Surva.ai begins tracking them across all your monitored prompts to build a complete competitive picture.
Adding Competitors
Navigate to Competitors in the sidebar and click Add Competitor. Enter the competitor domain and Surva.ai will automatically fetch their favicon, crawl their landing pages, and begin background enrichment including organic keywords and ad data (up to 25 competitors per account for cost efficiency).
Standard Tracking
Every added competitor gets standard tracking automatically, which includes:
- AI Mentions - how often the competitor appears in AI responses to your tracked prompts
- AI Citations - links to competitor domains included in AI answers
- Organic Rankings - competitor keyword positions in traditional search
- Visibility Share - percentage of your prompts that mention each competitor
Deep Tracking (Enhanced Monitoring)
Deep tracking is a premium feature that provides additional competitive intelligence. Enable it from the Monitor toggle column on the Competitors page. When deep tracking is enabled for a competitor, Surva.ai collects:
- Ad Creatives - full ad headlines, descriptions, display URLs, and first/last seen dates via the Google Ads Transparency Center
- Landing Page Content - page titles, headlines, messaging, value propositions, feature lists, and CTAs
- Landing Page Change Tracking - detects and logs when competitors update their landing page messaging
- AI Mentions Discovery - discovers prompts where the competitor appears across ChatGPT, Claude, Perplexity, and Gemini
- Paid Keyword Attribution - links competitors to the keywords they bid on
Deep Tracking Limits by Plan
- Starter ($59/mo) - 0 deep-tracked competitors (AI visibility only)
- Growth ($99/mo) - up to 15 competitors with deep tracking
- Business ($299/mo) - up to 50 competitors with deep tracking
When you disable deep tracking for a competitor, ad data and paid keyword data is removed, but landing page history is preserved for reference.
Data Refresh Schedule
- Ads data - refreshed weekly (every Sunday at 3 AM)
- Landing pages - crawled daily at 5 AM
- AI mentions - refreshed weekly, with a manual refresh available once every 7 days
- On enable - an immediate refresh is triggered when you first enable deep tracking
Competitor Detail Page
Click any competitor to see a detailed breakdown with tabs for:
- Overview - high-level visibility metrics and trends
- Ads Library - full history of their ad creatives with first and last seen dates (requires deep tracking)
- Keywords - organic and paid keywords they target
- Themes - AI-clustered themes from their messaging
- AI Visibility - prompt-by-prompt appearance data
- Compare - side-by-side comparison with your brand or another competitor
Own Brand Competitor
Surva.ai automatically creates an "own brand" competitor record for your brand during onboarding. This is used internally to calculate your visibility share relative to competitors and powers the comparison features throughout the platform.