Competitor Ad Library
The Ad Library captures and archives all Google Ads run by your competitors. Track their messaging, offers, landing pages, and how their ad strategy evolves over time.
Accessing the Ad Library
View competitor ads by:
- Going to Competitors
- Clicking a competitor name
- Selecting the Ads tab
Ad Card Information
Each ad card displays:
- Headlines - All headline variations
- Descriptions - Ad description text
- Display URL - The visible URL path
- Final URL - Actual landing page destination
- First Seen - When the ad was first detected
- Last Seen - Most recent sighting
- Status - Active or inactive
Filtering Ads
Use filters to find specific ads:
- Status - Active only, inactive only, or all
- Date Range - Ads from specific time periods
- Keyword - Ads shown for specific keywords
- Search - Text search within ad copy
Ad History Timeline
Track how competitor ads evolve:
- See when ads were created, modified, or paused
- Compare old vs. new ad copy
- Identify seasonal patterns
- Spot A/B testing variations
Landing Page Preview
Click the landing page link to:
- View the current landing page
- See captured screenshots
- Read extracted page content
- Compare to previous versions
Ad Copy Analysis
Analyze competitor messaging:
- Identify common value propositions
- Spot promotional offers and discounts
- Note calls-to-action they use
- Find messaging gaps you can exploit
Using Ad Intelligence
Apply insights to your campaigns:
- Differentiate your messaging from competitors
- Test similar approaches that work for them
- Respond to competitive offers
- Time campaigns around competitor activity
Saving Ads to Swipe File
Found an inspiring ad? Save it:
- Click the bookmark icon on any ad
- Add to your Swipe File for reference
- Add notes about why you saved it
- Access saved ads from the Swipe File section
Bulk Export
Export competitor ads:
- Download all ads as CSV
- Include full ad copy and metadata
- Share with creative teams
- Build competitive analysis reports