Understanding Competitor Intelligence
Surva.ai provides comprehensive competitor monitoring across AI visibility, paid advertising, organic search, and content. This gives you a complete picture of your competitive landscape.
What We Track Per Competitor
For each competitor you add, Surva.ai monitors:
AI Visibility:
- Which AI platforms mention them
- What keywords trigger their mentions
- Their share of voice vs you and others
- Citation URLs the AI references
Paid Advertising:
- Active Google Ads
- Ad creative (headlines, descriptions)
- Landing page URLs
- Keywords they're bidding on
- New ad launches
Organic Search:
- Ranking positions for your keywords
- Ranking changes over time
- Keywords they rank for that you don't
Landing Pages:
- Page content snapshots
- Change detection
- Feature and messaging extraction
Competitor Sources
Competitors in Surva.ai come from three sources:
- Manual Addition - You add them directly
- AI Discovery - Automatically detected in AI responses
- SERP Discovery - Found ranking for your keywords
Own Brand as Competitor
Surva.ai automatically creates an "own brand" competitor record for your brand. This allows you to:
- See yourself in comparison charts
- Track your rankings alongside competitors
- Measure your AI visibility vs the field
Competitor Tracking by Plan
All plans support up to 150 tracked competitors. Deep tracking (ads and landing page monitoring) varies by plan:
- Starter - General competitor tracking only (no deep tracking)
- Growth - Up to 15 deep-tracked competitors
- Business - Up to 50 deep-tracked competitors
Deep tracking enables weekly ad library updates, daily landing page monitoring, and enhanced change detection.
Using Competitor Data
For Content Strategy:
- Identify topics competitors rank for that you do not
- Analyze what content gets them cited by AI
- Find gaps in their content you can fill
For Paid Strategy:
- See which keywords competitors bid on
- Analyze their ad messaging
- Identify underserved keywords
For Positioning:
- Understand how competitors describe themselves
- Identify differentiation opportunities
- Track competitor messaging changes