Monitor Competitor Landing Pages
Landing Page Monitoring tracks changes to competitor landing pages over time. See when they update messaging, change offers, add features, or redesign pages - so you can respond strategically.
How Landing Page Monitoring Works
Surva.ai automatically:
- Captures landing pages linked from competitor ads
- Extracts and stores page content
- Takes periodic snapshots
- Detects and highlights changes
- Analyzes messaging themes
Viewing Monitored Pages
Access landing page data:
- Go to a competitor's dashboard
- Click the Landing Pages tab
- Browse the list of tracked pages
- Click any page to see details
Page Details View
For each landing page, you can see:
- Current Content - Latest extracted text
- Screenshot - Visual capture of the page
- Key Messaging - Headlines, value props, CTAs
- Features Mentioned - Product features highlighted
- Pricing Information - If pricing is displayed
- Social Proof - Testimonials, logos, stats
Change Detection
When changes are detected:
- Changed sections are highlighted
- Side-by-side comparison available
- Change history is preserved
- Alerts can notify you of updates
Change Types Tracked
Surva.ai identifies:
- Headline changes - New value propositions
- Pricing updates - New prices or offers
- Feature additions - New capabilities mentioned
- CTA changes - Different calls to action
- Social proof updates - New testimonials or stats
- Design changes - Layout or visual updates
Messaging Analysis
AI-powered analysis extracts:
- Primary value proposition
- Target audience signals
- Competitive positioning
- Urgency and scarcity tactics
- Trust-building elements
Comparing Landing Pages
Compare pages across competitors:
- View similar pages side by side
- Identify common industry messaging
- Find differentiation opportunities
- Benchmark your own pages
Setting Up Alerts
Get notified of landing page changes:
- Click the bell icon on any tracked page
- Choose alert frequency (immediate, daily, weekly)
- Receive notifications when changes are detected
Using Landing Page Intelligence
Apply insights strategically:
- Respond to competitor offer changes
- Adopt effective messaging patterns
- Differentiate where competitors converge
- Test approaches that work for others
- Stay ahead of market trends