Identify AI Answer Gaps
Answer Gaps shows you keywords where competitors appear in AI responses but you do not. These represent opportunities to create or improve content that could earn you AI visibility.
Understanding Answer Gaps
An answer gap occurs when:
- An AI platform answers a query in your industry
- One or more competitors are mentioned or cited
- Your brand is absent from the response
Accessing Answer Gaps
Find your answer gaps:
- Go to AI Visibility
- Click the Answer Gaps tab
- Review keywords where you are missing
- Filter by platform, competitor, or keyword group
Gap Analysis Dashboard
The Answer Gaps view displays:
- Total Gaps - Number of keywords where you are missing
- Gap by Platform - Which AI platforms you are weakest on
- Top Competitor Advantage - Who appears most where you do not
- Opportunity Score - Priority ranking based on keyword value
Gap Details
For each answer gap, you can see:
- The keyword or query
- Which AI platforms have responses
- Which competitors are mentioned
- The actual AI response text
- Search volume and trend data for the keyword
Prioritizing Gaps to Close
Not all gaps are worth pursuing. Prioritize based on:
- Search Volume - Higher volume keywords impact more users
- Relevance - Is this keyword core to your business?
- Competition - How many competitors already appear?
- Effort - Do you have content to optimize, or need new content?
Closing Answer Gaps
Strategies to appear in AI responses:
- Create comprehensive content targeting the keyword
- Ensure your content directly answers the query
- Include relevant entities, facts, and data
- Build backlinks to increase authority
- Get mentioned on authoritative third-party sites
Tracking Gap Closure
As you create content, monitor:
- Check back on Answer Gaps after content publishes
- AI indexing can take weeks to months
- Track when gaps move to mentions
- Celebrate wins and refine your approach