Monitor Your Brand on Perplexity
Perplexity is a fast-growing AI search engine that provides sourced answers with citations. Unlike traditional AI assistants, Perplexity actively searches the web and cites its sources, making visibility tracking even more valuable.
Why Perplexity Matters
Perplexity is unique because it:
- Searches the web in real-time for current information
- Provides direct citations with clickable links
- Shows users which sources informed the answer
- Is growing rapidly among researchers and professionals
Viewing Perplexity Mentions
Access your Perplexity visibility data:
- Navigate to AI Visibility
- Click the Perplexity tab
- Review keywords where your brand or content appears
- Click to view full responses with citations
Understanding Citations
Perplexity responses include numbered citations. Surva.ai tracks:
- Citation Position - Which citation number links to your site
- Source URL - The specific page being cited
- Context - What claim your page supports
- Competitor Citations - Other sources cited in the same response
Citation Quality Indicators
Not all citations are equal. Surva.ai helps you understand:
- Primary citations (main source for the answer) vs. supporting citations
- Whether your citation appears early or late in the response
- How often your content is cited vs. competitors
Optimizing for Perplexity
To improve your Perplexity visibility:
- Ensure your site is crawlable and loads quickly
- Provide clear, factual, well-structured content
- Include specific data points and statistics
- Keep content updated with current information
- Use schema markup to help AI understand your content
Perplexity vs. ChatGPT
Key differences to understand:
- Perplexity uses live web search - recent content can appear quickly
- Perplexity provides traceable citations - you can measure referral traffic
- ChatGPT relies on training data - visibility is more stable but slower to change