Adding Competitors

Add Competitors to Track

Tracking competitors is essential to understanding your market position. Surva.ai monitors competitor ads, organic rankings, AI visibility, and landing page changes so you can respond quickly to market shifts.

How to Add a Competitor

1. Navigate to Competitors in the sidebar
2. Click the Add Competitor button
3. Enter the competitor domain (e.g., competitor.com)
4. Optionally add a display name for easy reference
5. Click Save to begin tracking

What Happens After Adding

Once you add a competitor, Surva.ai will:

• Scan for their active Google Ads
• Check their organic rankings for your tracked keywords
• Monitor their AI visibility across platforms
• Capture their landing page content
• Begin building historical data

Competitor Limits by Plan

Each subscription tier includes different competitor limits:

• Free - 2 competitors
• Starter - 5 competitors
• Growth - 15 competitors
• Scale - 50 competitors

Choosing Which Competitors to Track

Consider tracking:

• Direct competitors - Companies selling similar products/services
• Indirect competitors - Alternative solutions to the same problem
• Aspirational competitors - Market leaders you want to learn from
• New entrants - Emerging players disrupting the market

Auto-Discovered Competitors

Surva.ai may suggest competitors based on:

• Who advertises on your tracked keywords
• Who ranks organically for your keywords
• Who appears in AI responses alongside you

Review suggestions in the Discovered Competitors section and click to add any that are relevant.

Editing Competitor Details

To update a competitor:

1. Go to the competitor list
2. Click the edit icon next to the competitor
3. Update the display name or notes
4. Save changes

Removing Competitors

To stop tracking a competitor:

1. Go to the competitor list
2. Click the delete icon
3. Confirm removal

Note: Historical data for removed competitors is retained for 30 days in case you want to re-add them.

Best Practices

• Start with 3-5 key competitors and expand over time
• Include at least one market leader for benchmarking
• Review and update your competitor list quarterly
• Use display names to keep your dashboard organized