Adding Your First Keywords

Adding Keywords to Track

Keywords (also called topics) are the search queries you want to monitor. Surva.ai tracks how your brand and competitors appear when users search for these terms.

What Gets Tracked Per Keyword

For each keyword you add, Surva.ai monitors:

• AI Chat Responses - What ChatGPT, Perplexity, Claude, and Gemini say
• Google AI Overviews - AI-generated answer boxes in Google
• Organic Rankings - Top 100 search results
• Competitor Ads - Who's advertising on this keyword
• Search Trends - Search volume and trend direction

How to Add Keywords

1. Go to Topics in the sidebar
2. Click the Add Topic button
3. Enter your keyword phrase
4. Click Add

You can add multiple keywords at once by entering them on separate lines.

Choosing Good Keywords

Start with keywords that are:

• High intent - Terms your ideal customers actually search
• Specific enough - "Best CRM for startups" vs just "CRM"
• Question-based - AI platforms excel at answering questions
• Comparison queries - "X vs Y" or "best X alternatives"

Keyword Ideas by Type

Informational:

• "What is [your category]"
• "How to [solve problem you solve]"
• "[Your category] explained"

Comparison:

• "[Competitor] alternatives"
• "[Competitor] vs [Your brand]"
• "Best [your category] tools"

Transactional:

• "Best [your category] software"
• "[Your category] pricing"
• "[Your category] for [use case]"

Using Keyword Brainstorming

Not sure what keywords to track? Use our AI-powered brainstorming tool:

1. Go to Topics > Brainstorm
2. Describe your business or paste your URL
3. Click Generate Ideas
4. Review suggestions and add the ones you want to track

Keyword Limits

Your plan determines how many keywords you can track:

• Starter - 25 keywords
• Growth - 100 keywords
• Business - 500 keywords

Focus on quality over quantity - track keywords that matter most to your business.

Data Enrichment

When you add a keyword, Surva.ai automatically enriches it with:

• Monthly search volume
• Cost-per-click (CPC) estimates
• Google Trends data
• Competition level

This data typically appears within a few minutes of adding the keyword.