Understanding Keyword Details
The Keyword Details page provides comprehensive intelligence about a single keyword, including rankings, ads, AI visibility, trends, and opportunities. Use it to deep-dive into any keyword's performance.
Accessing Keyword Details
Click any keyword in your Keywords list to open the details page.
Overview Metrics
The top section displays key metrics:
- Search Volume - Monthly search volume estimate
- CPC - Average cost per click for ads
- Trend Score - Whether searches are growing or declining
- Your Rank - Current organic position
- AI Visibility - Presence in AI responses
- Active Ads - Number of advertisers
Trend Chart
The trend chart shows:
- Search interest over time (12 months)
- Seasonal patterns
- Recent spikes or drops
- Comparison to previous periods
Organic Rankings Section
See who ranks for this keyword:
- Top 10 organic results
- Your position highlighted
- Competitor positions marked
- Position changes over time
- Click any result to view the page
Ads Section
View all ads running on this keyword:
- Active ads with full copy
- Advertiser domains
- Ad positions
- First seen and last seen dates
- Landing page links
AI Visibility Section
See AI platform presence:
- Google AI Overview content (if present)
- ChatGPT response and mentions
- Perplexity answer and citations
- Claude and Gemini responses
- Which brands are mentioned on each platform
Competitor Comparison
Compare your position to competitors:
- Side-by-side ranking comparison
- Who is advertising
- AI visibility by competitor
- Gap analysis
Related Keywords
Discover related terms:
- Semantically similar keywords
- Long-tail variations
- Question-based queries
- Click to add any to tracking
Action Items
AI-generated recommendations:
- Content opportunities
- Ranking improvement suggestions
- Ad strategy recommendations
- AI visibility tips