Understanding Keyword Metrics
Surva.ai provides multiple metrics for each tracked keyword. Understanding what each metric means helps you prioritize keywords and make better decisions.
Search Volume
What it is: The estimated number of monthly searches for a keyword.
How to use it:
- Higher volume means more potential traffic
- Consider volume alongside competition
- Seasonal keywords may show average volume
- Long-tail keywords typically have lower but more targeted volume
Cost Per Click (CPC)
What it is: The average amount advertisers pay per click on Google Ads.
How to use it:
- Higher CPC indicates commercial intent
- Useful for estimating ad budgets
- High CPC keywords are often worth organic investment
- Compare CPC across similar keywords
Trend Score
What it is: A measure of whether search interest is growing, stable, or declining.
How to use it:
- Positive trend = growing opportunity
- Negative trend = declining interest
- Stable trend = consistent demand
- Use to identify emerging topics early
Keyword Difficulty
What it is: An estimate of how hard it is to rank in the top 10 organically.
How to use it:
- 0-30: Low difficulty - good for new sites
- 31-60: Medium difficulty - requires solid content
- 61-100: High difficulty - needs authority and time
- Balance difficulty against potential value
Organic Position
What it is: Where your website ranks in organic search results.
How to use it:
- Positions 1-3 get the majority of clicks
- Positions 4-10 are still valuable (page 1)
- Positions 11-20 are page 2 (low visibility)
- Track position changes over time
Ad Count
What it is: The number of advertisers running ads on this keyword.
How to use it:
- More advertisers = more competitive
- Indicates commercial viability
- Zero ads may mean low commercial intent
- Track changes in advertiser activity
AI Visibility Score
What it is: A percentage showing how often your brand appears in AI responses for this keyword.
How to use it:
- 100% = mentioned on all tracked AI platforms
- 0% = not mentioned anywhere
- Compare to competitor AI visibility
- Prioritize improving low-visibility keywords
Opportunity Score
What it is: A composite score indicating overall keyword opportunity.
How it is calculated:
- Combines volume, trend, difficulty, and current position
- Higher score = better opportunity
- Factors in competitive gaps
- Use to prioritize which keywords to focus on
Using Metrics Together
Best keywords typically have:
- Decent search volume (relevant to your market)
- Positive or stable trend
- Reasonable difficulty for your site authority
- Commercial intent (if revenue-focused)
- Gaps in competitor coverage