Finding Growth Opportunities
The Opportunity Hub consolidates all competitive gaps and growth opportunities into a single actionable view. It answers: "What should I do next to improve my visibility?"
Accessing the Opportunity Hub
Navigate to Opportunities in the left sidebar to access the hub.
Types of Opportunities
Surva.ai identifies several types of opportunities:
Content Gaps:
- Keywords where competitors rank but you don't
- Topics with high search volume but no content from you
- AI queries where competitors are mentioned but you're not
AI Visibility Gaps:
- Keywords where competitors appear in AI responses but you don't
- Platforms where you're underrepresented
- Citation opportunities you're missing
Ad Gaps:
- Keywords where competitors advertise but you don't
- High-intent keywords with competitor ad presence
Quick Wins:
- High-impact, low-effort opportunities
- Keywords where small improvements could help
- Underserved topics with low competition
Opportunity Scoring
Each opportunity is scored by priority:
- Critical - High-value gaps requiring immediate attention
- High - Significant opportunities worth pursuing
- Medium - Moderate opportunities
- Low - Minor opportunities or nice-to-haves
Priority is based on search volume, competitive intensity, and potential impact.
Filtering Opportunities
Use filters to focus on specific opportunity types:
- By type - Content, AI, Ads, Quick Wins
- By priority - Critical, High, Medium, Low
- By keyword - Search for specific topics
Taking Action
For each opportunity, you can:
- View Details - See the full analysis
- Create Content - Launch the Content Wizard
- View Competitors - See who's winning this keyword
- Dismiss - Remove if not relevant
Opportunity Workflow
- Review - Check the Opportunity Hub weekly
- Prioritize - Focus on Critical and High priority items
- Act - Create content or adjust strategy
- Track - Monitor results over time
- Repeat - New opportunities surface continuously
Insights Integration
The Opportunity Hub also surfaces AI-generated insights:
- Strategic recommendations based on your data
- Competitive positioning suggestions
- Content strategy ideas
These insights update as your competitive landscape changes.