Discover Surging Keywords
Surging Keywords highlights search terms with rapidly increasing interest. Catching trends early gives you a competitive advantage - you can create content and ads before the market gets crowded.
Accessing Surging Keywords
Find surging keywords in multiple places:
- Dashboard - The Surging Topics card shows top movers
- Keywords - Sort by trend score to see surges
- Discover - Browse trending topics in your industry
What Makes a Keyword "Surging"
A keyword is flagged as surging when:
- Search volume increased significantly (20%+ week-over-week)
- Interest is accelerating (rate of growth increasing)
- Volume is above a minimum threshold
- Trend is sustained (not a one-day spike)
Surge Indicators
Surging keywords display:
- Surge percentage - How much interest has grown
- Surge period - Over what timeframe
- Trend chart - Visual of the growth curve
- Current volume - Latest search volume
Types of Surges
Different surge patterns to recognize:
- Breakout - New term exploding from near zero
- Seasonal - Predictable annual increase
- News-driven - Spike from current events
- Sustained growth - Steady long-term increase
Acting on Surging Keywords
When you spot a surge:
- Evaluate relevance - Is this keyword relevant to your business?
- Check competition - Are competitors already targeting it?
- Assess sustainability - Is this a lasting trend or temporary spike?
- Create content - Publish relevant content quickly
- Consider ads - Run ads while CPC is still low
Surge Alerts
Get notified of surges automatically:
- Go to Settings then Alerts
- Enable surge alerts for your tracked keywords
- Set threshold (e.g., 25% increase)
- Choose notification method (email, dashboard)
Surge Discovery
Find surges beyond your tracked keywords:
- Browse industry-wide trending topics
- See what is surging in related categories
- Discover new keywords to add to tracking
- Stay ahead of market shifts
Best Practices
- Check surging keywords daily or weekly
- Act fast on relevant breakout keywords
- Distinguish between sustainable trends and fads
- Use surges to inform content calendar
- Monitor competitor response to surges