Finding Trending Opportunities
Surging topics are keywords experiencing rapid growth in search interest. These represent opportunities to create content before competitors catch on.
What Makes a Topic "Surging"
A topic is considered surging when:
- Search volume is increasing week-over-week
- Google Trends shows upward momentum
- The trend score is significantly above baseline
Trend Score Explained
Each keyword has a trend score from 0-100:
- 0-30 - Declining or stable interest
- 30-50 - Moderate interest
- 50-70 - Above average interest
- 70-100 - High or surging interest
Keywords with scores above 60 and upward arrows are your best opportunities.
Dashboard Surging Topics
The dashboard shows your top surging topics with:
- Keyword phrase - The search query
- Trend score - Current momentum
- Direction arrow - Green up arrow indicates growth
Click any topic to view its detail page.
Why Surging Topics Matter
Acting on surging topics early gives you advantages:
- First-mover content - Rank before competition intensifies
- AI training data - Early content may influence AI responses
- Lower ad costs - Bid on keywords before CPCs rise
- Authority building - Establish expertise in emerging areas
Finding More Surging Topics
Beyond the dashboard, find surging topics in:
- Topics page - Sort by trend score
- Keyword brainstorming - AI suggests trending ideas
- Competitor analysis - See what competitors are targeting
Acting on Surging Topics
When you identify a surging topic:
- Check your current visibility - Do you rank or get mentioned?
- Analyze competitors - Who else is covering this topic?
- Identify content gaps - What angle isn't covered?
- Create content - Use the Content Wizard for AI-optimized articles
- Monitor results - Track ranking and AI visibility changes
Seasonal Considerations
Some surges are seasonal or event-driven:
- Holiday-related keywords surge predictably
- Industry events cause temporary spikes
- News events can trigger sudden interest
Consider whether a surge is sustainable before investing heavily.
Trend Data Source
Surva.ai trend data comes from Google Trends, which measures relative search interest over time. The score reflects current interest compared to the keyword's historical baseline.