Ranking Matrix
The Ranking Matrix displays a grid view of organic search rankings across all your competitors for each tracked keyword. It provides a quick visual comparison of competitive positioning.
How to Read the Matrix
The matrix is organized as:
- Rows - Your tracked keywords
- Columns - Your brand + each competitor
- Cells - Ranking position for that keyword/competitor combination
Cell Color Coding
- Green - Position 1-3 (top of page 1)
- Yellow/Amber - Position 4-10 (rest of page 1)
- Red - Position 11-20 (page 2)
- Gray - Not ranking
Cells may also show indicator badges:
- Blue badge - Competitor has ads running for this keyword
- Pink badge - Competitor has AI visibility for this keyword
Accessing the Matrix
Navigate to Organic Search > Ranking Matrix to open the matrix view.
Sorting and Filtering
- Click column headers to sort by a specific competitor's rankings
- Filter by keyword search to find specific terms
- Use the category filter to view keywords by topic group
Identifying Opportunities
Use the matrix to find:
- Gaps - Keywords where competitors rank but you do not (empty cells in your column, colored cells in theirs)
- Threats - Keywords where competitors outrank you (darker color in their column vs yours)
- Strengths - Keywords where you rank higher than competitors
- Quick wins - Keywords where you are on page 2 and competitors are on page 1
Exporting Data
Export the ranking matrix to CSV for further analysis or reporting by clicking the export button.
Update Frequency
Rankings in the matrix update daily. The "Last Updated" timestamp shows when data was most recently refreshed.