Visibility Matrix Overview
The Visibility Matrix (also known as SERP Matrix) is a grid view where rows are your tracked prompts and columns are competitors. Each cell shows whether that brand appeared in the AI response for that prompt.
Reading the Matrix
- Green - brand appeared in the response
- Empty - brand was not mentioned
- Arrows - indicate changes since the previous scan (gained or lost visibility)
Finding Gaps
Use the matrix to quickly spot prompts where competitors appear but your brand does not. These gaps represent immediate opportunities for content creation and AI optimization.
Filtering
Filter the matrix by gap type, competitor, or tag to focus on the most relevant comparisons. You can also export the matrix data to CSV for further analysis.
Organic Rankings View
Switch to the organic rankings view to see traditional search positions for the same prompts. This combines AI visibility and organic search data in one place.