Ask Surva - Your AI Research Assistant

Learn how to use Ask Surva, the built-in AI research assistant that analyzes your data, suggests prompts and competitors, creates content plans, and answers questions about your AI visibility.

Updated Features

What is Ask Surva?

Ask Surva is the AI-powered research assistant built directly into Surva.ai. Think of it as having a competitive intelligence analyst available 24/7 who already knows your brand, your competitors, your tracked prompts, and your visibility data across every AI platform.

You can open Ask Surva from the chat icon in the bottom-right corner of any page, or from the Ask Surva link in the sidebar navigation.

What Can Ask Surva Do?

Suggest Prompts to Track

Ask Surva analyzes your brand, industry, competitors, and geographic context to suggest new prompts you should be monitoring. Suggestions include priority levels and rationale. When Ask Surva suggests prompts, clickable Track buttons appear so you can add them directly without leaving the chat.

Try asking:

  • "What prompts should I be tracking?"
  • "Suggest prompts related to [topic]"
  • "What are my competitors ranking for that I am not tracking?"
  • "Suggest local prompts for my area"

Analyze Competitors

Ask Surva can compare your brand against any tracked competitor, identify visibility gaps, and recommend new competitors to monitor. When it suggests new competitors, clickable Add buttons appear.

Try asking:

  • "Compare me vs [competitor name]"
  • "Who are my biggest AI visibility competitors?"
  • "What competitors should I add?"
  • "Show me where [competitor] appears and I do not"

Explain Your Data

Not sure what a metric means or why a number changed? Ask Surva can explain any data point in your dashboard, prompts, competitors, or visibility reports.

Try asking:

  • "Why did my visibility drop this week?"
  • "What does opportunity score mean?"
  • "Explain my citation data"
  • "Which of my prompts is performing best?"

Identify Gaps and Opportunities

Ask Surva proactively surfaces competitive gaps - places where competitors appear in AI responses but you do not. It can break these down by type: ad gaps, content gaps, AI visibility gaps, and messaging gaps.

Try asking:

  • "What are my biggest competitive gaps?"
  • "Where am I losing to competitors in AI results?"
  • "What opportunities am I missing?"
  • "Show me high-priority gaps"

Create Content Plans

Ask Surva can brainstorm article topics, create content strategies, and suggest articles based on your data and competitive gaps. When it suggests articles, clickable Create Article buttons appear that connect to the Content Wizard.

Try asking:

  • "What articles should I write to improve my AI visibility?"
  • "Brainstorm content ideas for [topic]"
  • "Create a content plan for this quarter"
  • "What content are my competitors creating that I am not?"

Show Trends and Comparisons

Ask Surva can generate inline charts and tables when you ask about trends, comparisons, or time-series data. Charts render directly in the chat.

Try asking:

  • "Show me my visibility trend over the last month"
  • "Chart my mentions by platform"
  • "Compare my visibility vs [competitor] over time"

Answer Platform Questions

Ask Surva knows how every Surva.ai feature works. You can ask setup questions, how-to questions, and get guidance on best practices without leaving your workflow.

Try asking:

  • "How do I add a new prompt?"
  • "How do I invite a team member?"
  • "What is the difference between mentions and citations?"
  • "How often is my data refreshed?"
  • "How do I publish an article to WordPress?"

How It Works

Ask Surva uses advanced AI (powered by OpenAI) combined with your real-time Surva.ai account data. Every response is personalized to your brand, your tracked prompts, your competitors, and your actual visibility metrics.

The assistant sees:

  • Your brand profile (name, domain, industry, location, business type)
  • All tracked prompts with metrics (AI visibility, search volume, trend scores, opportunity scores)
  • All tracked competitors with their visibility and mention data
  • Recent competitor ads and organic rankings
  • Brand mention trends and platform breakdowns
  • Citation data across AI platforms
  • Competitive gap analysis (ad, content, AI, messaging gaps)
  • Actionable insights and surging prompts

Conversations

Ask Surva maintains conversation history so you can have multi-turn discussions. Your conversations are saved and accessible from the chat sidebar. You can:

  • Start a new conversation - Click the + icon to begin a fresh discussion
  • Resume a conversation - Click any previous conversation in the sidebar to continue where you left off
  • Rename conversations - Click the pencil icon to give a conversation a descriptive name
  • Delete conversations - Remove conversations you no longer need

Tips for Getting the Most Out of Ask Surva

  • Be specific - "Compare my visibility on CRM prompts vs HubSpot" works better than "tell me about competitors"
  • Ask follow-up questions - Ask Surva remembers the conversation context, so you can drill deeper into any topic
  • Use the action buttons - When Track, Add, or Create Article buttons appear, click them to take immediate action
  • Ask about your data - Ask Surva is most powerful when analyzing your actual metrics rather than general questions
  • Request charts - Ask for trend charts or comparison tables when you want visual data

Premium Features

Ask Surva includes premium capabilities for paid plan users:

  • Inline Charts - Trend lines, bar charts, and doughnut breakdowns rendered in chat
  • Inline Tables - Formatted comparison tables for side-by-side analysis
  • Export to CSV - Export table data from chat responses
  • Track All / Add All - Bulk-add suggested prompts or competitors with one click
  • Saved Queries - Save frequently used questions for quick access
  • Comparison Mode - Side-by-side brand comparisons with visibility data
  • ROI Framing - Prompt suggestions include estimated ad value based on CPC data

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