AI Referral Traffic
The AI Referrals page tracks visitors who arrive at your website from AI search platforms. When an AI engine cites your page and a user clicks through, Surva.ai records that referral and attributes it to the source platform.
Setting Up Referral Tracking
Add your website domain in the AI Referrals section. Surva.ai identifies traffic from AI sources by analyzing referrer data and known AI platform domains including ChatGPT, Perplexity, Claude, and Gemini.
Referral Breakdown by Platform
See which AI engines drive the most traffic to your site. This helps you prioritize content optimization for the platforms that deliver the most visitors, and identify platforms where you have citations but low click-through.
Crawler Logs
The Crawler Logs feature tracks when AI crawlers visit your website. This includes bots like GPTBot (OpenAI), PerplexityBot, ClaudeBot, and Google AI crawlers. Use this to understand:
- Which pages AI platforms are actively indexing
- How frequently AI crawlers visit your site
- Whether new content is being discovered by AI platforms
- Which crawler user agents are accessing your pages
Crawler log data can be imported from your web server access logs. Surva.ai parses the logs and identifies AI-specific crawler requests.
Citations to Traffic Correlation
Surva.ai helps you connect the dots: pages that are cited more often by AI platforms tend to receive more AI referral traffic. Use the Citations page alongside referral data to identify which cited pages are converting clicks and which may need better CTAs.