Keywords and Topics
Keywords (also called Topics) in Surva.ai represent the search terms and phrases you want to monitor. For each keyword, Surva.ai collects trend data, CPC information, competitor activity, organic rankings, and AI visibility metrics.
Adding Keywords
Navigate to Prompts in the sidebar and add new keywords. You can add them individually or in bulk by pasting a list.
Data Collected Per Keyword
- Trend Score - search interest over time
- CPC - cost-per-click from paid search data
- Search Volume - estimated monthly searches
- Competitor Count - number of advertisers bidding on this keyword
- Organic Rankings - your position and competitor positions
- AI Visibility - which brands appear in AI responses for this query
Topic Detail Page
Click any keyword to see its detail page with:
- Trend line chart showing search interest over time
- Active ads running for this keyword
- Organic ranking positions for you and competitors
- AI visibility data showing which brands get mentioned
- Related opportunities and recommended actions